Product Manager Kerastase
L'Oréal
Karachi Pakistan
4d ago

Define and steerthe country strategy for the category consistent with the international brandpositioning and the country’s priorities to contribute to continued growth forthe brand and the consumer relationship.

  • Define the strategic orientations and marketing plan for the category, monitor the portfolio (new launches,pillar products’ renewal and animation of core catalogue)
  • Manage the collection and analysis of consumerand market insights for the category, share findings with the zone to ensurethe consistency of new product development with the country’s needs
  • Implement new launches and marketing mixstrategies (IMC / 360 / Digital / Retail) and create the right angle of attacklocally to build integrated, engaging consumer brand experiences; meet thedeadlines
  • Mobilise and collaborate with otherdepartments (sales, logistics, education, etc. ) and partner agencies to buildbroader business strategy
  • Monitor the local adaptation of communicationmaterials (imagery, digital, point of sale)
  • Make recommendations to management on thecategory based on one’s expertise of the consumer, market and competitors
  • Manage PPP budget and sales forecast for thecategory
  • Effectively prepare clear messages to presentto senior management
  • Build, develop and manage a strong andtalented team, train them and develop their marketing expertise andknow-how
  • Specific to selective divisions :

  • Own the brand patrimony, guarantee the brandidentity : ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Monitor the retail strategy workinghand-in-hand with the retail and education team and monitor the proper implementationof retail materials (services, advice, etc.)
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