Head of Campaigns - New Verticals
1d ago

Department : Marketing

Do you love food and convenience put together? Then you just might love foodpanda.

foodpanda is the leading, on-demand food delivery company in Pakistan, bringing thousands of your best-loved restaurants online into your home or office - fast! We’re all about bringing on the smartest folks as we continue to grow with an all hands on deck environment and hire those who can thrive in a startup culture.

We are a family of problem solvers, designers, thinkers and tinkerers, working around the clock to make foodpanda the most loved online tool for food delivery in the universe.

Responsibilities :

  • Supervise a cross-functional team of campaign leads in the strategic development of messages and deliverables to ensure that every campaign is not only about creative but delivers business objectives.
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing campaign schedules by collaborating with content writers, designers and production departments.
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
  • Review and approve campaign concepts developed by your team, agency and our regional teams, ensuring deliverables that effectively address marketing goals and challenges.
  • Produce fresh, innovative work that follows recent trends and reflects the tone of voice of the brand.
  • Present, or oversee the presentation of final concepts, and obtain approvals for deliverables.
  • Monitor campaign performance and results data in line with campaign objectives and continuously beat previous benchmarks
  • Drive incremental sessions and traffic to the platform through effective content creation, segmentation and targeting.
  • Requirements :

  • A Masters or MBA in Marketing, Economics, or Business from a top university.
  • 7+ years experience in brand management for hyper-growth stage companies.
  • Experience in E-Commerce, FMCG, Telecom, Advertising and QSR sectors.
  • Excellent analytical skills, independent thinking, and data-oriented.
  • Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
  • Exceptional communication and presentation skills.
  • Creative, entrepreneurial, curious, flexible, and highly motivated personality.
  • Strong organizational skills and you know how to prioritize your projects.
  • Ability to build and review the work of the campaign team and lead them to better results. Develop them and inspire them to be better every day.
  • Experience in analyzing brand tracking, market trends, consumer need, and the competitive landscape.
  • Exceptional familiarity with data and metrics review to report on campaign performance, as we are a very data-driven company.
  • Experience in spearheading and managing campaign strategy for both small-scale and large-scale projects, harnessing data and insights.
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