Student Recruitment Manager
Deakin College
Lahore, Pakistan
7h ago

About the role

The Student Recruitment Manager will work collaboratively with the Director of Marketing and Admissions and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Deakin College.

The position will also be required to work closely and in conjunction with the wider Navitas team and Deakin University representatives in Pakistan.

A key focus of this role will be in implementing strategies to drive increased student enrolments from Pakistan. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies.

The Student Recruitment Manager is expected to engage in travel across Pakistan and travel and Deakin University campuses as required.

Key Responsibilities :

  • Co-develop and implement a Pakistan student recruitment strategy in collaboration with the University and Navitas in-country team, to achieve ambitious enrolment targets by intake.
  • Support Deakin College and other stakeholders to develop and articulate the value proposition of the College / University.
  • Coordinate and where applicable attend student recruitment and conversion events (online and in person). Bringing a cross-selling mind-set and approach throughout.
  • Manage agent relationships in Pakistan through regular touch-points, applying strong account management, and providing training and support to help generate high quality student enquiries, applications and offers.
  • The SRM would lead on the end-to-end elements of the student recruitment journey and deeply involved in the conversion process leading and through to enrolment stage.
  • Conversion rates will be a key performance indicator.

  • Providing regular reporting on recruitment activities, monitoring effectiveness of strategies and adapting approach to market conditions and competitor intelligence.
  • Where needed, submitting proposals, with data and analysis, to the DMA to improve the overall offer to the market.

  • Assist the DMA in providing market insight and accurate sales forecasts through regular and detailed reports with input from different sources :
  • Accounting for regulatory changes and product trends
  • Reviewing spend and results from previous period
  • Ensuring the College and the University partner are aligned in terms of strategy and plans
  • What we can offer you :

  • Career progression and professional development pathways
  • A strong, positive and values driven workplace culture
  • Collegial and collaborative environment with a commitment to education
  • Access to, and support from, a comprehensive and experienced sales and marketing workforce
  • Health & Wellbeing initiatives for you and your family
  • About Us

    Navitas is a leading global education provider that has helped generations of learners transform their lives through education.

    We create life-changing opportunities to learn by delivering an extensive range of educational services to over 70,000 aspirational students across our global network each year.

    Diversity and Inclusion

    Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students and clients.

    We encourage applications from candidates with disabilities, of all ages and genders, Aboriginal and Torres Strait Islanders and diverse community groups.

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