The Head of Marketing Pakistan & SAGE a is responsible for the development and implementation of the Pakistan & SAGE marketing strategy and program plans that support short-
time pipeline and revenue needs as well as long-term market development objectives. The role is part of the Oracle Pakistan & SAGE leadership team and measured on impact around brand / purchase consideration, pipeline generation and revenue.
This individual will be a strategic partner and marketing consultant for the business and have accountability for the marketing plan to support the revenue goals and growth objectives of Oracle Pakistan & SAGE.
Roles and Responsibilities :
Ensure seamless execution of campaigns planned with committed ROI.
Drive a 4x rolling pipeline by identifying and developing new pipeline growth programs by sales segment, industry and LoB audience.
Monitor pipeline gaps consistently to meet business needs with sufficient pipeline from Marketing.
Participate in strategic account planning process and regular cadence to develop 360 account-based marketing programs aligned to sales cycles and account development objectives.
Ensure that local marketing campaign tactics are appropriate and aligned with campaign effectiveness guiding principles and rules of engagement, and industry prioritization.
Actively explore and test innovative new tactics as appropriate and deploy the full marketing communications mix to C-level decision makers.
Regularly review pipeline summary reports to understand the impact of programs on pipeline growth, and follow up on pending / stagnant leads.
Key senior managerial responsibilities :
Required skills, competencies and experiences :
Ability to manage program execution
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings.
Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations.
Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner.
Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches.
Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders.
Experience with business management and operations, including finance / revenue / pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions.
Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.
Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.