Job Summary : We have a challenging opportunity for a dynamic and experienced SEO & Digital Marketing Lead to manage in the planning, execution and optimization of our online marketing efforts.
Candidate will be responsible for strategic planning and execution of on-page optimization and off-site promotion. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in the concepts surrounding digital marketing.
Ideal candidate will work with channels like Bing Shopping and Google Products.
Job Detail :
Functional Area : Marketing Department
Total Position : 1 Job Type : Permanent
Shift : Day Shift (9AM 6PM)
Education Level : Bachelors / Masters
Career Level : Experienced
Experience required : 3 to 5 years
Require Travel : No
Job Location : Karachi, Pakistan
Job Description : We are looking for an SEO & Digital Marketing Lead who can manage and works to deliver effective SEO campaigns (Good knowledge of PPC campaigns will be a plus).
Main Responsibilities :
Implement technical on-site SEO, for page and content optimization
Conduct keyword research and set-up keyword strategies
Define, plan and implement the off-site SEO strategy for our websites
Conduct on-site and off-site SEO competitor analysis
Build relevant links and take ownership of health of backlink profile, and monitor competitors’ backlink profiles
Strong analytical skills and experience reporting on Google Analytics and other web analytics and SEO management tools including link monitoring / evaluation tools
Complete weekly and monthly performance reports using programs
Guide the content team to produce SEO-friendly content
Keep up to date with the latest SEM technology, SEO updates and industry changes
Skills Required :
A degree or equivalent marketing qualification
At least 4 years’ experience in the field of SEO / SEM although most agencies require a lot more.
Experience when it comes to using tools such as Google Analytics and Google Webmaster.
Thorough comprehension of in-depth back link analysis
Excellent time management skills and the ability to priorities work.
A detailed understanding of PR in order to get the client’s message heard.
A commitment to keeping your skills and knowledge up to date.