Media Planner
Mindshare
Karachi, Pakistan
5d ago

Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Media Planner to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand / account.

You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes / maintenance of media plans.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Business Manager / Business Director.

3 best things about the job :

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
  • Be an expert hybrid planner in both traditional and digital mediums.
  • In this role, your goals will be :

    In three months :

  • Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
  • You would have a pulse of the business category & knowledge of competitive frame.
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
  • Connected with internal specialist & external stakeholders units to integrate solutions.
  • In six months :

  • Being able to comprehend and apply our proprietary planning framework model in key campaigns.
  • You would have landed live; larger scaled campaigns.
  • You will have started to build relationships with the key decision makers within the current client portfolio.
  • Master a flawless media execution process, working alongside various stakeholders.
  • In 12 months :

  • Develop a strong category acumen - from a media and business point of view.
  • Identify a pipeline of commercially viable solutions to support our client’s goals.
  • Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
  • Responsibilities of the role :

  • Develop and maintain media plans.
  • Assist Senior Media Planner in devising strategy for brands.
  • Review and update purchase orders within the execution framework.
  • To ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommending tactical changes to maximize campaign performance.
  • Interacting with media suppliers to work on upcoming opportunities.
  • Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
  • Present plans both internally and externally.
  • Monitor client billing.
  • Supervise with the Assistant Media Planner in creating, updating, and executing media plans.
  • Assist Senior Planner's in preparing quarterly, semi-annually & yearly reviews.
  • Assist Senior Planner's to work with cross function departments / teams as part of the media management process.
  • Respond to client day to day requests.
  • What your day job looks like at Mindshare :

  • Must have strong organizational and numeracy skills
  • Flexibility and able to work under pressure.
  • Proficient in MS Excel.
  • Respect hierarchy and follow a complete chain for assignments.
  • Excellent personal / organizational management.
  • Able to set and meet multiple demands within challenging deadlines.
  • Excellent interpersonal skills ability to communicate effectively at all levels, internally / externally, formally & informally.
  • Minimum qualifications :

  • Must be a BBA / MBA from a reputable university of equivalent.
  • Must have an experience of at least 1-2 years in media / digital / marketing experience.
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -

  • We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.
  • We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-

    density of 70.83% makes Pakistan’s an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-

    base with a 50mn broadband subscriber base (24.5% penetration) shows an optimistic growth for any media and advertising professional.

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