Digital Marketing Executive / Expert
ESP Interactive Solutions
Lahore, Lahore, Pakistan
3d ago
source : Mustakbil

Responsibilities :

  • Build, plan and implement the overall digital marketing strategy, including SMM and SEM.
  • Manage Social Media Channels for Organic and Paid Campaigns to drive traffic and conversion rates.
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  • The Candidate should know the complete SEO strategy and implementation (On-Page, Off-Page). Manage and improve online content, considering SEO and Google Analytics.
  • Must have a complete understanding of Google Analytics, and SMM / SEO tools.
  • Stay up to speed with the latest updates and best practices in the areas of digital marketing and SEO.
  • Monitor competition and provide suggestions for improvement.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Effectively manage daily administrative tasks and prepare reports on website metrics to drive traffic.
  • Content Writing Skills for creating posting material / content.
  • Must be proficient in MS Office.
  • Job Specification

    Technical Tools / Knowledge :

  • Google Analytics
  • Google Ads Campaign
  • Google Tag Manager
  • Facebook Business Suite
  • Instagram
  • SEM Rush, Ahref or other similar tools.
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