Marketing & Sales Executive
Buch International Hospital
Multan, Pakistan
2d ago

Job Description

  • We are looking for an ambitious and self-driven Marketing & Sales Executive to join our team! As a Marketing Executive you will primarily be responsible for planning, directing, coordinating, and evaluating the organization'
  • s marketing strategies. You will plan promotional campaigns and negotiate advertising contracts with various media outlets to build brand awareness.

    With help from market research, executives identify appropriate consumer markets and devise effective plans to reach them.

    Marketing & Sales Executives foster relationships with physicians to improve the organization's referrals and contracts.

    As a Marketing & Sales Executives in healthcare you will develop pricing tactics that maximize profitably while ensuring patients are still reimbursed and satisfied.

    Duties would include but are not limited to the following :

  • Develop brand plans; implement marketing strategies, campaigns and tactics to drive demand
  • Champion the development of a customer strategy that ensures a strong reputation, high visibility & commercial competitiveness
  • Proactively identifies relevant brand opportunities & risks, monitor & develop plans to convert results
  • Develop, recommend and manage the advertising and promotion budget and project timelines
  • Establish regular contact & engage with entire referral channel through personal visits, events, communication, etc.
  • Lead the analysis and reporting of brand business results including sales, market share, performance to plan, KPI’s, marketing variance, promotion & execution progress
  • Implementing marketing strategies that meet overall organizational goals
  • Assessing strategic partnership opportunities for marketing initiatives
  • Liaising between the marketing department and BIH management team
  • Evaluating the effectiveness of old marketing programs and the viability of new ones
  • To ensure expense lines of the Marketing department is within budgeted expenses
  • Managing relationships with the media and the wider community
  • Conduct outreach clinics to showcase Hospital capabilities in the community
  • keep up to date with new developments in the BIH, anticipate potential negative and positive impacts on the business and adapt strategy accordingly
  • Market Research including Patient Satisfaction Surveys (tracking study) and Strategic Market Research Studies (perception studies, market feasibility studies, surveys, focus groups, ethnographic studies, competitor analysis, market intelligence, best practice analysis).
  • Responsible for Buch International Hospital brand and all the online presence of BIH, including social media platforms and the website
  • Qualifications

  • Preferably Master or Bachelor’s Degree or 16 years of education with specialization in Marketing or related fields from accredited business school.
  • Experience : 2 3 years of progressive relevant experience in healthcare organization / hospital

    Competencies :

  • Public speaking, persuasion and presentation methods and techniques; communicates clearly & concisely, both oral and written
  • Excellent interpersonal skills
  • Tech-savvy with good computer skills for today's digital marketing trends
  • Creativity and deadline-based time-management
  • Proactive decision making skills
  • Ability to deal with challenging tasks
  • Planning, analytical & organizational skills
  • Additional Information

  • Salary Range : (25,000 to 35,000) Per Month.
  • Last Date to Apply : Oct 22, 2021.
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