ROLE POSITIONING AND OBJECTIVES
The role works as a business partner for Finance and Marketing leaders in end markets, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective resource allocation decisions are made across the value chain.
Reports to : Group Analytics Manager
Reporting Level : Individual
Geographic Scope : Locally within GBS PK
WHAT YOU WILL BE ACCOUNTABLE FOR
Understand strategies and initiatives that will accelerate revenue growth (RGM), and increase marketing spend effectiveness (MSE) at BAT
Serve the DRBU as an extension of the Commercial Teams with an understanding of the business and how to enable sustainable net revenue growth and marketing spend effectiveness.
Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives
Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net revenue growth and marketing spend effectiveness
Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding revenue growth management and marketing spend effectiveness
Support the process of providing pricing-related insights and perspective related to competitor activities, consumer trends and interactions between categories and across price segments
Support the process of evaluating the effectiveness / efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and resource allocation.
Support the process of monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as TCI (Total Customer Investment) etc.
Provide insights to drive spend efficacy and smart cost management within the Marketing team.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Around 5 years of professional experience with 2+ years of experience in revenue growth management insights and analytics, business intelligence, pricing, promotion, sales analytics, marketing research, consumer insights and / or category management.
Experience of actively leveraging platforms like Power BI, Tableau, etc for generating actionable insights and foresights in above mentioned aspects.
Basic knowledge of key concepts of data science modelling and statistical analysis, and their application in above mentioned analytics.
Experience in a global FMCG or similar dynamic operating environment (consumer goods strongly preferred).
Highly advantageous if the candidate has experience of above market role working with stakeholders from multiple countries.
Highly advantageous if some experience of shared services line of work or involved in change transformation.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
Come bring your difference!