Assistant Manager Digital Marketing / Performance Marketing
BlueEast
Lahore, PB, pk
1d ago

Job Description

  • Keywords Analysis using Google AdWords and conducting pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic
  • Managing digital marketing budget utilizing analytics to understand marketing effectiveness by channel and optimizing spend across different digital channels.
  • Responsible for SEO Friendly website development, designing and content. Creating a website that actually ranks and converts.
  • Responsible for executing social media strategy across various social media platforms Facebook, LinkedIn and Twitter etc.
  • Management of optimization and performance of campaigns.

  • Work with the creative team to produce digital creative for various campaigns.
  • Drive and manage online marketing channels for customer acquisition and customer retention
  • Running and Managing PPC Campaigns on Google Search and Display Network and Facebook
  • Monitor Google Analytics for Traffic & Conversions reporting & Google Webmaster tools for website technical errors.
  • A good knowledge of Email Marketing and AdWords campaign
  • Deploy new and manage existing pay per click campaigns.
  • Manage multiple PPC accounts, writing ads, researching and testing keywords.
  • Manage and maintain multiple individual PPC campaigns, measuring / testing / revising and repeating seeking highest performance possible.
  • Budget management, testing of landing pages, ad copy creation, optimization and testing.
  • Responsive to daily requests by phone and email from clients and produce reports.
  • Collaborate with developers and designers to make better landing page and setting up tracking tags like Google Analytics and Deploy different conversion strategies.
  • Managing Google Analytics of all the accounts and making sure to track KPI’s.
  • Developing online advertising campaigns on Facebook and Google Adwords.
  • Devise Strategies to drive online traffic to the websites.
  • Maintaining budget & Bid control on all digital marketing platforms.
  • Track conversion rates and suggesting improvements to the online marketing campaigns and website design.
  • Developing international strategies for marketing different brands online.
  • Managing SEO of all Brands in order to increase Organic Search traffic.
  • Monitoring Google Analytics for traffic and Google Webmaster tools for website health or errors.
  • Develop viral ideas for brand awareness.
  • Requirements

    Experience, Skills and Competencies : Preferably 3-4 years’ experience in the field of marketing / performance marketing.

    Knowledge, Skills, Ability and Traits

  • Google Adword
  • Lead Generation / Conversion
  • Requirements

    Experience, Skills and Competencies : Preferably 3-4 years’ experience in the field of marketing / performance marketing.

    Knowledge, Skills, Ability and Traits Google Adword PPC SEO SMM SEM Lead Generation / Conversion

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