INCA | Senior Manager Karachi, Pakistan
Karachi, Pakistan
1h ago

Position at INCA

GroupM is the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Manager - INCA to join us. In this role, you will be responsible to manage INCA business along with your team.

You will work closely with the regional / global teams and with key stakeholders within markets.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Associate Business Director - INCA .

3 best things about the job :

  • Being part of a talented, and passionate team.
  • Working and interacting closely with top media corporations
  • Opportunity to implement and execute industry first initiatives
  • In this role, your goals will be :

    In three months :

  • Complete knowledge of influencer marketing, buying and planning systems.
  • Understanding of the market landscape (including current vendor offerings) and what agencies and clients demands.
  • Monitor investments behind INCA campaigns.
  • In six months :

  • Understand new developments in the digital market.
  • Deliver exceptional value from negotiations with media owners against KPI.
  • Ensure all specified audit / buying / digital guarantees are met.
  • In 12 months :

  • Ensure close relationships are developed with all key media owners.
  • Display strong ability and knowledge for all day-to-day systems.
  • Close negotiation deals and manage assigned tasks, regional / local.
  • Drive awareness on Influencer Marketing as a subject regionally. Participate in Industry Events and be the knowledge center on Influencer Marketing to clients and press / media.
  • What your day job looks like at GroupM :

    The Senior Manager INCA will work closely with the clients, the agencies (including the INCA champions embedded within the agencies eventually), the Trading team (rates & contracts with suppliers) and the Finance team (billing).

    1. Drive Adoption of INCA

  • Revenue opportunity seize opportunities and adjust INCA solution to increase billing
  • Supplier footprint coordinate with key suppliers
  • Timings / Roll out strong project management and organization in an ever-changing environment
  • Work with local Trading and local agencies to set yearly targets for INCA billings per agency.
  • 2. Client Management

  • Develop relationship with key clients
  • Ensure that proper material is delivered to provide guidelines and incentives for next campaigns (insights, benchmarks, latest innovations, recommendations, etc.)
  • 3. Internal agencies

  • Educate : conduct trainings among agencies about influencer marketing
  • Support on business development and campaign operations whenever needed
  • 4. Expanding the product set

  • Support the development of the product roadmap across markets. Increasing capabilities is crucial for sustainable success given the rapid growth of the sector
  • 5. Trading

  • Align with trading team in terms of rates & contracts with suppliers / vendors
  • What youll bring :

  • Understanding of the social influencer and social media landscape
  • Understanding of agency processes and structures, especially partnership and content teams
  • Excellent presentation skills
  • Excellent numerical skills with the ability to quickly analyze commercial constructs and opportunities
  • Comfortable in working autonomously
  • Excellent problem-solving skills and ability to think creatively
  • Good management skills
  • Minimum qualifications :

  • Must be a Bachelors / Masters from a reputable university or equivalent.
  • 4+ years experience in digital marketing
  • 2+ years of working on social influencer / content focused campaigns
  • More about INCA

    INCA is GroupMs brand-safe influencer and content marketing solution. Using proprietary technology, in-house experts, and a network of industry-leading partners, INCA provides influencer selection and content production services, as well as content distribution at scale across social and publisher platforms.

    Our creator partnerships, campaign workflows, and active reporting tools assure full control and brand safety for advertisers and their agencies while helping them optimize their campaigns towards measurable business outcomes.

    INCA is part of GroupM, the worlds largest media investment company, and has operational teams active in over 30 markets around the world. Learn more at

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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