Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop-off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
should have the ability to analyze competitors, and drive competitive strategy.