Position Title : Head of Marketing
Department : Marketing
Company : Foodpanda
Location : Karachi, Pakistan
Food panda is Pakistan's leading online food delivery marketplace. Food panda offers a convenient platform to order food online from the widest gastronomic range through its mobile app and website.
If you’re a leader, who thinks that your Team Management & Leadership skills can shake up the way E-Commerce branding is carried out in the country, then this is the place for you! We’re looking for a candidate who is passionate about making foodpanda THE ONLY PLATFORM WHERE ALL PAKISTANI’S ORDER FOOD FROM .
This requires the ability to sense the pulse of the market and roll out initiatives which resonate with the local market and also evaluate the performance of each campaign to ensure high ROI.
The candidate should have the Vision to build a brand which customers will Love and ability to clearly mark out and execute key goals to achieve this vision.
What's on the menu for you to do?
Define a clear vision for the brand in line with the local market requirements.
Manage a dynamic and diverse team based in various parts of the country and will be leading all the major Marketing functions.
Optimise existing growth channels and continuously test new and crazy campaigns to uncover untapped acquisition opportunities, digital, offline and through partnerships
Build the business position for online and offline partnerships for branding and acquisition through affiliate and short-term promotional events;
Spearhead local campaigns, that both impacts branding + sales performance
Work closely with the different stakeholders within the company develop an ATL / BTL approach aligned with business objectives for both short and long-term impact.
Oversee and manage the execution of marketing calendar plan and channel budgets.
Spearhead seasonal or annual 360 marketing campaigns;
Manage and maintain strategic partnerships;
Spearhead the roll-out-strategy of new cities along with the expansion team
Design and implement business strategies, plans and procedures.
Set comprehensive goals for performance and growth.
Perform root cause analysis on data and manage BI reporting to form Marketing Analytics and metrics.
Develop strategic partnerships with partnering restaurants, active corporate brands and government organizations to achieve business objectives.
Continuous analysis of competitive environment and consumer trends.
What do you bring to the table?
Seasoned marketer : At least 8-10 years experience in growing brand / business, preferably in the e-commerce and / or FMCG industry
Masters degree in Marketing / Business or any related field.
Inspiring leader : proven track record of managing and building growth teams
Highly analytical & numbers driven
Loves looking at data to inform him / her on decisions made on where to best invest the marketing dollars to drive growth and acquisition costs.
Biased to action + master in prioritising : you always focus on tackling the biggest challenge first (both short & long term) without getting distracted with nice-to-haves
Passionate about brands : metrics driven with a deep understanding for branding
Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational and tactical levels
Can communicate well - written, verbal and presentation in English
Strong customer service orientation and experience in a client-facing capacity
Track record of managing, mentoring and leading a team of high performers
Track record of influencing behavior at a variety of levels in the organization
Has excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace
Creativity and innovation, ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness.
Experience in managing P&L responsibility in a fast-paced e-commerce environment
Experience in stakeholder management and working across a matrix structure seeking collaboration.
A little About Us :
We are fast, like mind boggling fast! So, if you’re someone who loves ever changing goals and loves optimization, you’re the right fit for us!
We love people who can develop things from scratch, own them and then work on improving them.
We love what we do, and we don’t rest until we’ve achieved our targets. So, if you’re also someone who is driven until the dream is achieved, come join us!