SEM Specialist
Islamabad, Pakistan
2d ago

Key Qualifications

  • Strategic as well as tactical understanding of performance marketing broadly, with experience from owning KPIs tied to online sales and marketing budgets.
  • Demonstrated understanding and 3-5 years’ hands-on experience with Google Analytics, - - Google Ads, Facebook Ads, LinkedIn Ads and Marketing Automation.
  • Strong analytical skills to identify opportunities and issues, evaluate options, and provide clear recommendations.
  • Familiarity with A / B and multivariate experiments.
  • Exceptional written and verbal communication skills.
  • Key Responsibilities

  • Implement and maintain the design and implementation of Xgrid's digital marketing landscape, plans and strategies to achieve digital marketing objectives including web, SEO / SEM, PPC, and display advertising
  • Own the execution of PPC marketing campaigns from data build and acquisition through to conversion
  • Achieve maximum ROI in paid search / social campaigns using analysis of data
  • Work with Content Specialist to maintain our social media presence across all digital channels
  • Measure and report on the performance of all digital marketing campaigns
  • Calculate lead scores and create marketing leads
  • Identify gaps in Xgrid’s digital channel mix and be proactive when it comes to filling them
  • Report on digital traffic and share actionable insights
  • Be a key driver in executing the website strategy, working closely with SEO and web development teams to deliver new initiatives and product updates
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