Crop Product Manager Fungicide and Seedcare
Syngenta
Karachi, Karachi, PAK
27d ago

Accountabilities

  • Work with CU Marketing to develop 5 year strategies for Fungicide and Seedcare Portfolio.
  • Develop and monitor market intelligence, bringing in customer insight to CU Fungicide and seedcare marketing Plan.
  • Act as AI Champion for Fungicide and Seedcare for alignment across countries and with above territory organization when it’s necessary.
  • Develop and drive implementation of product strategies (NPI and PLCM) including target segment identification, positioning, value and transactional pricing and campaign direction.
  • Define marketing communication strategy for assigned portfolio.
  • Lead development and execution of effective marketing / customer campaign plan for Fungicide and seedcare business.
  • Identifying market and product gaps and suggest innovative solutions to fill gaps.
  • Manage product life cycle and Portfolio P&L.
  • Design pricing strategy in order to deliver volumes and value growth.
  • Lead the Campaign team setting campaign objectives, tactics and ensure effective implementation of campaigns.
  • Experience required

  • Strong commercial Acumen ideally with experience in product / brand management, campaign development and marketing and sales.
  • Excellent communication skills.
  • Strong Financial Acumen
  • Influencing and negotiating skills.
  • Should be able to anticipate changes in the market and adjust strategies accordingly.
  • Effective team player
  • Marketing

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