Media Planner - Digital
MediaCom
Karachi, Pakistan
2h ago

Position at MediaCom

MediaCom is seeking a dynamic digital enthusiast who loves to explore and innovate digital campaigns. You will be working on an extremely challenging yet highly motivating client based out of Karachi.

You will work closely with the General Manager Digital Pakistan and regional teams to devise digital strategies for a portfolio of brands.

Reporting of the role

This role reports to General Manager Digital

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • Get to explore new digital platforms for your campaigns.
  • In three months :

  • Understand and manage client expectations and work on deliverables
  • Independently manage the client and bring in new digital ideas for the client / brand portfolio.
  • In six months :

  • Setting the digital way-forward for brands, setting the digital direction.
  • New platform exploration and develop connected platform digital media solutions.
  • Successfully pitch for new businesses.
  • In 12 months :

  • Emerged as the contact person both internally and amongst clients for digital solutions.
  • Become the team lead on the account.
  • Showcase digital work done for awards.
  • What your day job looks like at MediaCom :

  • Develop and lead digital strategy and introduce innovative executions.
  • Liaise with media partners to align objectives and strategies and provide input in negotiating and implementing digital media solutions.
  • Oversee execution of media plans and help with implementation of new platforms. Be responsible for monthly spending.
  • Develop reporting standards and track overall progress and target achievement.
  • Maintain client relationships and drive digital agenda with client teams.
  • Explore new platforms and maintain relationships with existing partners to get best deals as well as introduce new opportunities.
  • Maintain client and partner relationships at appropriate levels.
  • What you’ll bring :

  • Google Certified, (otherwise will need to be certified before the end of probation).
  • Keen interest in digital and digital trends.
  • Strong oral and written communication skills / presentation skills and interpersonal skills.
  • Go getter with a keen nature.
  • Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
  • Excellent time management skills with the ability to multi-task in high pressure situations.
  • Demonstrated leadership abilities, especially with cross-disciplinary efforts.
  • Minimum qualifications :

  • Candidate must possess at least a Master’s degree in Business Administration, or Marketing.
  • 2 to 4 years exposure to experience in digital planning / marketing / media.
  • More about MediaCom

    MediaCom is the The Content + Connections Agency , working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

    MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source : RECMA 2015).

    It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.

    In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and was the first agency network to top all 3 key RECMA reports across EMEA.

    The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

    For more information, visit

    Find us on Twitter mediacomglobal

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 70.

    83% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 45 million user internet subscriber base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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