Associate Manager - Marketing Information
BAT
Lahore, PK
1d ago

ROLE POSITIONING AND OBJECTIVES

Support the process of market and consumer insight generation in the End Market and support the management of the marketing insights and information platform to drive business towards consumer centricity.

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Gather and assess market information, generating consumer insights on market trends and business opportunities.
  • Prepare, effectively analyze, and report the key company performance indicators in a timely manner.
  • Support Manager in managing marketing insights and information platform to drive business towards consumer centricity.
  • Exhibit leadership when engaging with key stakeholders through behaviors and attitudes which are in line with the Guiding Principles in engagement with key stakeholders to drive efficiencies and a positive working culture which reinforces the winning mentality.
  • Ensure that all relevant marketing information is available to meet company business needs and that this is effectively communicated to the Management Team through weekly and monthly reporting.
  • Ensures effective relations within the SP&I team and cross functional networking to ensure gathering and effective analysis of information.
  • Identify and propose improvement opportunities in current process to enhance the effectiveness of the generation of market / industry and consumer insights.
  • Continuously strive to improve current tools and methodologies to improve analysis of information.
  • CAN THIS BE YOUR FUTURE ROLE

  • Do you have strong analytical skill?
  • ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • At least 2-3 years of work experience
  • Good knowledge in Excel Spreadsheet and Powerpoint software.
  • Strong analytical focus to be able to identify the right information source to gather information.
  • Display leadership qualities.
  • High integrity and honesty.
  • Good communicator.
  • Competent speaking and writing skill in English
  • Basic project management skills
  • Consumer marketing experience
  • BENEFICIAL SKILLS

  • FMCG experience
  • Shared Service experience
  • Global Exposure
  • WE ARE BAT

    At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

    See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner one of 50 most sustainable companies
  • BELONGING, ACHIEVING, TOGETHER

    Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

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