Senior 3-2-1 Product Manager, Pakistan
Mobile technology is revolutionizing how organizations engage with their end users. More than 96% of the world’s population has access to a mobile phone, meaning it is now possible to reach nearly every single person on the planet.
Yet 3 billion people living in emerging markets still lack access to relevant, timely, and engaging information in their local languages, and their voices remain underheard.
The organizations that serve them lack the technology and capacity to reach them, and many are unaware of the power of mobile technology to meet their organizational goals.
Viamo connects individuals and organizations using digital technology to make better decisions.
With more than 30 million people reached in 2020 alone, we are well on our way to meeting our goal of reaching 50 million people annually by 2023.
About the role
The 3-2-1 Product Manager is an integral part of the Viamo team in Pakistan and responsible for ensuring the quality of content and testing new innovations on the 3-2-1 Service.
S)he will help with each step of the content creation process, ensuring that key messages follow best practices, and are translated, recorded, pre-tested, labeled and launched correctly.
S)he will be an IVR platform expert, building the audio and text trees, updating content, and troubleshooting. (S)he will play a key role in monitoring the continued quality and success of the Service, piloting and evaluating new initiatives, and reporting to MNO and NGO partners.
Manage the IVR service day-to-day activities and manage content on the Viamo platform.
Master all functionality of the Viamo platform for the creation and management of content trees with best practices.
Create and organize the content scripts with best practices to share with the team for translation and recording followed by quality assurance to ensure that all received content is of high quality, in the agreed-upon format, and delivered on time.
Continually monitor and test the Service and solve any problems that arise.
Manage relationship with Mobile Network Operator (MNO) partner. Engage with key stakeholders to ensure that they see continued value in the ServiceCreate promotion messages with best practices and work with counterparts to schedule and send BTL messages to our target audience.
Share data and create reports as needed.
Monitoring and Reporting
Lead the pre-testing of new content for message quality and comprehension. If necessary, identify, train, and supervise researchers for testing of content, according to testing guidelines and create summary reports for content improvement.
Create reports for content partners and MNOs on a monthly basis, or as agreed.
Monitor and track all related statistics and be the first to identify positive or negative trends that can inform decisions to improve impact.
Pilot and test to improve user experience and increase impact.Work with the global team to create and run pilots and test changes to the Service.
Implement and scale improvements and new best practices.
Other : Assist with COUNTRY project management support
Support the Country Manager as needed for Viamo’s work in COUNTRY , particularly with business development efforts for the service and other Viamo products
Lead project implementation, supporting translation, recording, testing needs, etc.
Carry out technical deployment of the project on the Viamo platform
Monitor and document performance metrics, end user engagement, and impact to inform appropriate changes to project approach and overall implementation as needed.
Key Performance Indicators
Caller to Listener ratio
Number of Listeners
Key Messages listened to
Consistency and completion of monthly tasks
Daily Active Users
Monthly Active Users
Avg. Minute per USer
Team and Reporting Structure
Reports to the Country Director.
University degree and 5+ years of professional experience specially in launching and scaling IVR products.
Previous digital content management experience
Mastery of computers and mobile technology with proficiency in MS Office (Word, Excel, PowerPoint)
Experience with data collection and data monitoring, and qualitative and qualitative analysis.
Excellent project and program management skills with emphasis on customer service.
Experience with content creation, especially for social and behavior change.
Fluency in at least 2 local languages
Demonstrated ability to multitask, prioritize and coordinate with thorough attention to detail.
Proven ability to work independently, flexibility and willingness to adapt to new tasks as needed.
Previous experience working with a Mobile Network Operator or IVR / USSD VAS service.
Experience in content development for mobile.
Experience with qualitative and quantitative field research.
Viamo is an Equal Opportunity Employer. We value diversity and encourage applications from all candidates. We believe that diverse perspectives help our teams to create innovative solutions and understand our global clients' needs.
In alignment with our values, we are committed to recruiting and retaining a diverse global workforce without discrimination.