We are looking for a dynamic, senior and outstanding all-round marketing professional to join our new insurgent business that focuses both on retail and food service marketing .
The role will report directly into the General Manager South Asia region. The Head of Marketing will focus on the end-to-end mix development and deployment of our brands and innovations in Pakistan & Sri Lanka.
The individual will be based in Karachi with travels to Sri Lanka when necessary.
The ideal candidate is entrepreneurial and resourceful, with a proactive & goal orientated mind-set looking to break out from the status-quo.
He / she is fully responsible for the marketing function in South Asia Region , which is Development as well as Deployment.
This includes, but is not limited to, Consumer Insight, Concept, Product, and Communication Mix Development, Research (which we try to keep to a minimum), Media Buying and development of a strong team.
Develop and drive all marketing activities in South Asia. The following are the key activities but the end of the day you are responsible for your brands top line, bottom line, equity and market share growth.
These Skills Are Essential!!!
Obviously, you do not need to do the media buying yourself, but you need to be able to determine fact from fiction when your media buying agency is trying to sell you more than what you really need.
That is where you come in. You will be our consumer advocate and marketing rock star!
Every working hour of every working day. It is what gets you up in the morning!
You are part of a TEAM and you will lead the TEAM on some project. And these teams are sacred. They are built on trust and mutual respect. And you respect that!
You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.
At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.
We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.