Senior Manager Corporate Communications & Sustainability
PepsiCo
Lahore, Pakistan
3d ago

Main Purpose

Role’s purpose is to lend support on Corporate Communications and Sustainability initiatives to the Pakistan BU PO1 business.

The role will focus on leading corporate reputation agenda through solid communications plans and by driving and leveraging the CSR agenda of the Pakistan BU.

Accountabilities

  • Develop and implement Strategic Communication and Reputation Building Plans that support the overall business priorities in Pakistan
  • Lead the sustainability agenda for Pakistan by ensuring projects are on track, reported and stakeholder expectations are managed
  • Drive the corporate reputation agenda of the company and deliver it through developing and implementing internal and external communications plan
  • Proactively build and maintain relationships with media and influencers to ensure crisis mitigation and leveraging reputation
  • Execute crisis communication strategy, monitoring press for crisis-related news and proactively communicate with executive team to provide a comprehensive analysis of coverage
  • Manage a wide range of other corporate communications issues as needed by quickly developing strategies, getting relevant stakeholders aligned on a path forward, and then executing
  • Draft overviews and develop talking points for key corporate programs and executive initiatives including interviews and speaking engagements;
  • Develop briefs for written materials, including Q&As, press releases, speeches, interview talking points, and other corporate messaging

  • Manage the social / digital media assets and pages of the Pakistan BU. Ensure they remain relevant and updated
  • Report progress on BU communications and Sustainability agenda to internal stakeholders and keep track of progress of all initiatives
  • Qualifications / Requirements

  • Experience of either delivering or developing communications for CSR initiatives
  • Proficiency of all principles, execution, and advanced technical expertise in the field of communications
  • Demonstrated experience of strong relationship building skills with media and influencers
  • 10 years of progressive experience with proven track record in broad-based Corporate Affairs or Communications function with at least 6 years of experience in a communications role
  • Demonstrated experience of managing social media assets and pages
  • Demonstrated experience working with senior leaders in FMCG multi-brand environment
  • Excellent verbal and written communication skills essential, including writing experience across varied media and communications channels (speeches, news releases, internal business leaders’ communications etc.)
  • Ability to quickly understand and address complex issues; to work collaboratively with others across business units, functional departments, geographies and disciplines : to work on multiple tasks : to work with a very high degree of independence
  • Master’s degree in Journalism, Business Administration, Communications, or a related field of study, preferred
  • Fluency in Urdu and English
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