Kaufmann Real Estate & Builders is looking for a Senior Digital Marketing Staff to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
We are looking for a1. WordPress specialist (sound knowledge of plugins and theme customization and landing page development)2.
Content writer (bidder, proposal writing, email writing(cold emails to hot emails and can manage CRM))3. Affiliate / copywriting (deep research niche and write comparison and guidelines)4.
SEO off-page on-page is a plus point5. Social media marketingResponsibilitiesPlan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimizes user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriateRequirements and skillsRelevant degree / certificate in marketing or a related fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A / B and multivariate experimentsSolid knowledge of website analytics tools (e.
g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google AdWords campaignsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementNote : The candidate must be fluent in spoken EnglishThis is an onsite job and the timing of this job is from 9 : 00 AM till 5 : 00 PM (Mon to Sat)