AMESA Foods Category Insights Associate Manager
Lahore, Pakistan
6d ago

Job Description

At PepsiCo Africa, Middle East and South Asia, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work.

We share a desire to succeed, and to win! We get great satisfaction knowing that our ideas are not only championed, but they are acted upon and brought to life.

Our commitment to creating the best consumer products begins with our people.

Main Purpose :

  • Impact category agenda by bringing future, external and human centric perspectives play a critical role in shaping category and brand strategies, portfolio trade-offs and innovation big bets.
  • Partner will global and other sectors’ insights capability leaders to develop and step-change functional capability in own market.
  • Own related resource, budget, and trade-off decisions to enable next gen capability building at speed.

    Key accountabilities for the role include :

    External / Human Centric POV

  • Integrate insights from different sources to develop a holistic market and consumer understanding that is actionable and impactful for category and brand strategy.
  • Influence Category management by actively and persuasively representing consumer and marketplace dynamics to inform long term business strategiesUse global capability tools to arrive at unique insights and embed its outputs into core existing business processes to maximize success of category / brand programs.

    Build and leverage human insights to drive Brand Portfolio Strategy, Architecture and Brand Positioning

    Category Strategy

  • Define and lead Long term (PSP) category growth agenda to ensure growth ahead of competition.Lead Category performance drivers understanding to maximize return on marketing investment.
  • Lead the definition and deployment of insight programs to validate communications and innovation plans, advise brand teams of risks and implications for informed and timely decision-making in conjunction with the Sector and Business Unit insights community

    Business Strategy

  • Support PSP via Portfolio Growth Model by delivering key insights specific to driving growth in marketsManage the regional agency network to deliver on insights agenda : write briefs, receive proposals, check questionnaire / Discussion Guides, commission projects, attend Field Work, write insight summaries, arrange presentations to stakeholders
  • Brand Growth Planning & Execution

  • Partner with the Category teams and Sector Insights Leader in developing innovation, commercial, brand building insights to drive business and category strategies across the portfolio.
  • Lead validation of breakthrough or innovation and activation pipeline

    Insights functional agenda

  • Contribute to sector Insights & Analytics functional agenda and deployment as a member of the teamHelp her / his manager to effectively spend AMESA Foods budget

    Qualifications / Requirements

  • Minimum 5 years experience in market research
  • Strong knowledge of key research tools and methodologies (Trade, macro economic and consumer research)
  • Ability to interpret data and link to business issues and actions
  • Strong analysis and presentation skills
  • Apply now and our recruitment team will be in contact!

    Our Commitment is to deliver Sustained Growth through Empowered People acting with Responsibility and Trust.

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