Mindshare | Senior Search Manager
MEC
Karachi, Pakistan
13d ago

Position at Mindshare

Mindshare is an agency of GroupM, world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for aSenior Search Manager with demonstrated success in managing large scale SEM campaigns. You will work directly with one of Mindshare’ biggest clients and be responsible for the strategic direction and implementation of all SEM activity.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to General Manager Digital

3 best things about the job :

  • A fun agency environment that combines the best of working on a large, fast-moving client, while providing the opportunity to own the strategic direction for SEM within the client team.
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
  • Opportunity for exposure to digital projects beyond SEM.
  • Measures of success

    In three months, you would have :

  • Started to build relationships with the key stakeholders both at the client and within Mindshare
  • Consistently hitting the clients SEM KPIs
  • Developing new opportunities for the client
  • In six months, you would have :

  • Become a trusted advisor to your clients on all things search.
  • Build strong relationships both internally and externally with key partners such as Google, Yahoo, Bing and Aliexpress.
  • In 12 months, you would have :

  • Conducted and presented the major annual SEM review to client
  • Driven overall increase in SEM ROI
  • What your day job looks like at Mindshare :

  • Manage and drive the client’s strategy and campaigns while achieving the clients’ goals as efficiently as possible.
  • Build a strong relationship with each of their clients through regular correspondence and one-to-one monthly meetings with all clients.
  • Devise the campaign strategy and delegate the implementation to the team.
  • Drive holistic growth of clients campaigns via introduction of new products, cross selling other products from the Mindshare product offering as well as working closely with the Mindshare Consult teams as required.
  • Demonstrates innovation, pioneers new approaches and ideas for the paid search department while keeping abreast of the changing search marketing landscape.
  • Management of allocated team members including : mentoring, 1-2-1 meetings, bi-annual reviews, performance management.
  • What you’ll bring :

  • Experience with web analytics packages and data analysis.
  • GCP (Google Certified) qualified individual for Fundamental Search & Advanced Search;
  • Creative thinker
  • Knowledge of Agile Marketing methods.
  • Demonstrated leadership abilities, especially with cross-disciplinary efforts.
  • Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
  • Excellent time management skills with the ability to multi-task in high pressure situations.
  • Minimum qualifications :

  • Candidate must possess at least a Master’s degree in Business Administration, or Marketing.
  • 4 to 6 years exposure to Search Marketing, Campaign Management Technologies and exposure to competitor analysis tools.
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -

  • We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.
  • We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-

    density of 70.83% makes Pakistan’s an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-

    base with a 50mn broadband subscriber base (24.5% penetration) shows an optimistic growth for any media and advertising professional.

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