Performance Analyst - Marketing
2d ago

Position : Performance Analyst - Marketing

Reports To : Deputy Manager - Marketing

Job Overview :

We are looking for a Performance Analyst - Marketing to be our eyes and ears for data, for the marketing team and to provide continuous measurable and meaningful insights into facts and figures which will allow us to improve how things are done in marketing on a day to day basis.

In this job role your responsibilities will include deep-diving into data each day and to derive meaningful and logical information, filtered into reports which will help the Management in making decisions that will allow for better results.

As a Marketing Performance Analyst, you should be a passionate and determined individual with a love for data and its purpose.

You should be someone who understands the power of data and how it can be used to define consumer experiences and marketing models.

Knowledge of data modeling software and My SQL would be a plus to the requirements of this job. A person who Synthesizes data, insights, and consumer research to create presentations that make fact-

based recommendations would be a perfect fit.

Responsibilities :

Responsibilities of the Marketing Performance Analyst are divided as below :

  • Extracting data from our data sources
  • Analyzing the data for insights and logical explanations to problems and opportunities
  • Preparing Comparative analysis of each campaign with previous campaigns.
  • The Analyst will provide actionable insights and recommendations to maximize offer / campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance.
  • Analyzes complex data sets and extracts key insights using various economic, financial, customer and marketing methodologies
  • Requirements :

  • At least 2+ years of similar job experience.
  • A relevant Bachelor's degree is mandatory. Masters will be preferred.
  • Communicate effectively with central and regional teams for alignment on strategies.
  • Demonstrable competency in strategic planning.
  • Working knowledge of data analysis and performance / operation metrics.
  • Apply
    Add to favorites
    Remove from favorites
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form