Digital Marketing Manager
ACE Money Transfer
Gujrat, Punjab, PK
7h ago
source : Mehnat Mazdoori

The candidate would be responsible for managing the company's overall marketing and communication strategies, Branding and Image building.

  • Key rob roles would be as below;
  • Plan and execute a marketing strategy for ACE (and where required for related projects) and for new and existing products or services
  • Oversee the implementation of the marketing strategy
  • Develop a brand strategy and improve the brand image of ACE
  • Set and administer an annual marketing budget
  • Create and manage a calendar of events such as days, dates and other occasions to manage marketing and branding
  • Guide and manage the day-to-day activities of the marketing, creative, social and digital marketing team
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Provide tools and materials to enable the sales team to function effectively and align marketing with sales and yearly targets
  • Manage and refine ACE's social media presence
  • Manage and refine ACE's other digital media presence like Website, Wikipedia, blogs, SEO, SEM and Google Adwords
  • Guide and direct activities relating to in-app marketing
  • Manage and measure marketing campaign costs to get improved ROI
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilise data for marketing campaigns, interrogating the ACE's databases and external data
  • Identify new marketing opportunities and
  • Conduct market research studies to guide on marketing and business opportunities
  • Oversee TVCs, their production and on-air schedules
  • Supervise and direct the in-house creative and designing department to create artwork that suits ACE's brand and it's an international image
  • Negotiate with media agencies, other vendors and secure agreements on the production of promotional materials, including digital material like blogs, guest posts, press releases and physical material like boards, hoarding, roadshows, flyers and standees.
  • Ensure the Brand and Image of ACE is well-positioned, strong and consistent across all channels.
  • Produce reports to quantify marketing activities and their results
  • Must have a minimum of 5 years of Marketing Management Experience (Both Conventional & Digital Marketing) in any FINTECH Organisation.

    Should be willing to relocate to Kharian, Punjab, Pakistan.

    Excellent Salary & benefits will be offered to the best suitable candidate.

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