Manager - Product Marketing
Karachi, Sindh, PK
5d ago
source : Mehnat Mazdoori

Led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan, Careem is pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.

We are in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world.

Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.

We’re well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups.

Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc.

in January 2020, and today operates in over 100 cities across 12 countries. What You'll Do Responsible for supporting the creation of the product marketing tools and the global content to communicate the features and benefits of the Careem Super App to customers within the intersection of product development and growth marketing strategy.

Work across all aspects of the business to ensure Careem builds products that matter to our global customer base; develop and new feature launch campaigns that bring them to life.

Support in creation and execution of the product marketing content strategy for the Super App across all verticals, oversee content and channel optimization for the central growth marketing initiatives.

  • Collaborate closely with product managers, UX designer, global and local marketing operation teams, commercial teams and growth marketing team to build effective product feature launches and content.
  • Lead the creation of the product marketing comms and creative assets for the key Super App features, internal services and external partner services considering factors like the value proposition, target audience and competitive landscape.
  • Support the product marketing campaigns at various stages in the product’s lifecycle. Develop compelling assets, ensuring to drive awareness, acquisition and adoption through product marketing initiatives and creative content by understanding customer insights and business objectives.
  • Develop guidelines, standards, processes and best practices for effective content creation and management.
  • Identify and develop product education tools, like comms initiatives and content to ensure that our customers are always able to easily realise the full value of our product, new features and services.
  • Set and monitor key marketing metrics, drive growth by identifying customer and market needs
  • What You'll Need

  • Has an owner’s mindset - can coordinate, collaborate and get into the details working with the product managers, designers and customer teams.
  • Has a creative approach and can rapidly execute on new ideas / experiments.
  • Proven record in Product Management and / or Product Marketing
  • Ability to lead and inspire creative teams and content creators to develop product marketing comms content
  • Has passion to make an impact with an act-fast, grow-fast start-up mindset
  • Strong leadership skills in project and people management driving the product marketing agenda within cross functional team
  • Strong interpersonal skills; like problem solving skills, ability to work towards stretch deadlines, motivate others in a group / team setting
  • Min 5 years of practical experience as a Product Manager and / or Product Marketing Manager in a tech company
  • Experience in managing multinational teams and multiple markets in MENA region
  • Where you'll be

  • Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams.
  • For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home.

  • You’ll be working in the location you’re hired from. Due to legal and compensation considerations, you will need to be based out of the country you’re hired from as your primary work location.
  • What we’ll provide youIn addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this.

    As a Careem Colleague You Will Be Able To

  • Be part of a Remote-First organisation
  • Work from any country in the world for 60 days a year
  • Use Unlimited Vacation days throughout the year
  • Access fitness reimbursements for health activities including : gym, health club and training classes.
  • Work and learn from great minds
  • Create impact in a region with untapped potential
  • Explore new opportunities to learn and grow every day
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