Senior Marketing Manager at Highfy
Karachi, Sindh, PK
6d ago
source : Mehnat Mazdoori

NOTE : This is an in-house full-time job. We are launching in June 2021. Highfy is an eCommerce venture of an established group of FMCG Importers and Distributors based in Karachi since 1999.

We carry ambitious plans to become a leading one-stop-shop for imported consumer brands in Pakistan. Hopes high and feet on the ground, we are first looking to get the basics right.

We need an experienced Performance Marketer and Brand Manager to act as our Senior Marketing Manage r. You will have a Graphic designer and content artist working with you. Responsibilities :

  • Lead end-to-end planning, setup, execution & performance of campaigns on key online marketing channels, especially Facebook, Youtube & Google
  • Monitor daily campaign performance and suggest intelligent optimization strategies
  • Stay up to date with the latest trends and best practices in online marketing and measurement
  • Collaborate with the content team to recommend and execute creative strategies for content optimization
  • Collaborate with key business stakeholders to align the campaign's direction with business goals
  • Requirements
  • 1-2 years of experience running performance marketing (specially conversion-based)Experience in E-Commerce / Online Retail campaign management is highly desirable
  • Hands-on experience with running Google Adwords and Facebook Ads
  • Manager / Smartly campaigns including, but not limited to : Facebook DPA & Feed Management
  • SEM Keyword research, budget allocation, DSA, RSA & feed ads
  • Google ACi & ACe campaigns setup, audience setting, feed ads & bid optimization
  • Google Display & YouTube Campaigns for awareness & conversion
  • LinkedIn Marketing - Followers + Engagement Campaigns
  • Understanding of Marketing attribution & its application and experience with MMPs
  • Experience in analytics, A / B testing, and conversion optimization.
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