Senior Media Planner
Mindshare
Karachi, Pakistan
1d ago

Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Media Planner to join us. In this role, you will be responsible to work closely with the business managers and other executives, acting as media experts on all projects as required.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Business Director.

3 best things about the job :

  • Young and like-minded colleagues working together.
  • Work with amazing people from different units like strategic planning, social media and data & analytics to name a few.
  • Dare to be different to stand out from the crowd & strive to succeed.
  • In this role, your goals will be :

    In three months :

  • Have an understanding of the agency portfolio of clients
  • Provide assistance in the evaluation of media opportunities
  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges
  • In six months :

  • Assist line Manager in annual review / planning proposal for the client.
  • Start to build a relationship with specialists from client side
  • In 12 months :

  • Mentor new Planners / Interns and assist in leading a small scale project (identify need, formulate idea into plan, set the scope and present to the Manager).
  • What your day job looks like at Mindshare :

  • Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
  • Assist CH / BM to maintain responsive working relationships with brand teams to identify potential opportunities.
  • Troubleshooting and resolving any issues with media / account teams and media vendors.
  • Assist CH / BM in developing brand KPI's.
  • Analyze data to provide client with recommendations for optimizations.
  • Maintain relationships with media suppliers, internal teams and brand teams.
  • Prepare Quarterly / Semi Annual & Annual media reviews and way forward.
  • Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.
  • Resolve billing related issues.
  • Work cross-functionally with Client management team and Account Directors as needed.
  • Work with cross function departments / teams as part of the media management process.
  • Showcasing of launches & presentations to the brand team after launch.
  • Assisting CH / BM in participating in regional award is mandatory with at least once in a quarter.
  • Train Assistant Planner / Media Planner on media basics.
  • What you’ll bring :

  • Must have strong organizational and numeracy skills
  • Flexibility and able to work under pressure.
  • Proficient in MS Excel.
  • Excellent personal / organizational management.
  • Able to set and meet multiple demands within challenging deadlines.
  • Excellent interpersonal skills ability to communicate effectively at all levels, internally and externally, formally & informally.
  • Minimum qualifications :

  • Must be a MBA from a reputable university of equivalent.
  • Must have an experience of at least 3-4 years in media / digital planning and buying.
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -

  • We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.
  • We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-

    density of 70.83% makes Pakistan’s an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-

    base with a 50mn broadband subscriber base (24.5% penetration) shows an optimistic growth for any media and advertising professional.

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