Sr. Social Media Marketing Specialist
3d ago

Who We Are :

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility.

We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives.

KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role :

KeepTruckin is seeking a Sr. Social Media Specialist to grow our paid social and organic social channels for KeepTruckin.

We are looking for someone who thrives in a dynamic environment, feels invigorated by multi-tasking, strives to meet high standards, and use your knowledge and expertise to make a huge impact across the organization.

This is a unique opportunity to play a critical role in an exciting, fast-growing business.

You will join the paid performance marketing team and use online acquisition tactics to drive new user acquisition for KeepTruckin products.

As our hands-on paid / organic social marketing expert, you will be working closely with the paid performance team and responsible for handling and scaling social campaigns.

Candidates must have an obsession with leveraging data for the purposes of analyzing campaign response patterns, with an eye toward optimizing the usage of each digital channel.

The successful candidate will have strong operational skills, and knowledge of tracking and attribution, in order to assess the paid social campaign performance and to be able to synthesize and communicate how the organization can improve campaign performance on-going.

This person will also be expected to regularly review leads and lead flow in Salesforce, and create associated reports and data visualizations.

This position reports to our Sr. Marketing Campaigns Manager.

What You'll Do :

  • Manage execution and optimization of KeepTruckin paid social media marketing campaigns across existing and new social platforms.
  • Own project management of promotional acquisition campaigns across paid social platforms.
  • Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.
  • Manage KeepTruckin’s customer data to develop targeting, testing different data models to optimize for performance.
  • Establish automated reporting and optimization processes.
  • Work closely with editorial and brand teams on management and execution of awareness / upper funnel campaigns.
  • Manage relationships with external publishers, vendors and partners
  • Optimize organic social posts for content and messaging, manage social calendar, and establish an internal social evangelists group to help boost posts.
  • What We're Looking For :

  • 2 - 4 years of experience in organic and paid social media handling campaigns across multiple devices, audience segmentation, bidding experiment, analytics, reporting, and testing.
  • Intellectual curiosity to look for trends and improvements
  • Ability to investigate and solve problems independently and clearly communicate results
  • Strong attention to detail, teamwork and communication skills
  • Ability to multi-task in a deadline driven atmosphere
  • Experience with Facebook Ads Manager, Google Ads, Google Analytics, Salesforce, Pardot, and additional advertising or reporting platforms is necessary
  • Proficiency with Microsoft Office products (Excel, PowerPoint, Word and Outlook)
  • Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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