TITLE : Marketing & Innovation Lead, Industrial
LOCATION : Faisalabad, Pakistan
Ingredion (Rafhan Maize) is hiring Marketing & Innovation Lead, Industrial who will be responsible for driving the growth and development of Industrial Segments in Pakistan, majorly Textile and Paper Segments and development of new segments in Industry.
He / She will identify new innovations / opportunities, develop the business cases and lead projects through a structured and effective process.
Will conduct market research & analysis and develop plan for marketing of new products. Will lead the strategy development and implementation for the Industrial segments.
We are an equal opportunity employer. Females are encouraged to apply
As Marketing & Innovation Lead, Industrial, your responsibilities will include :
Responsible for driving the growth and development of Industrial segment in Pakistan.
Ensure delivery of the sales goals and innovation targets of Industrial segment in collaboration with sales and Product Development & Technical service team.
Identify new opportunities, develop the business cases and lead projects through an effective and structured process.
Liaison with R & T & application team for development of new products and solutions.
Interaction with customers for market insight, customer need analysis and new solution validation.
Identify trends, macro insights and future scenarios that could impact long-term and short-term Segment growth
Gather and analyze market data and trends and develop and maintain segment strategy
Expand the product portfolio in line with market, customer and consumer needs.
Developing packaging designs in collaboration with sales, technical, legal and corporate team.
Develop networking Regionally and at Corporate level with marketing & innovation for learning and sharing information to facilitate project and program delivery.
Interaction with customers, industry specialists, trade associations etc to understand the market dynamics.
Develop knowledge of competitors and Ingredion’s market share and identify current and future sources of competitive advantage.
The Marketing & Innovation Lead, Industrial position is well-suited for you if you :
Proven expertise in Marketing plans design and implementation and product launches.
Interest in keeping up to date with the latest developments.
Strong communication & presentation skills.
Strong analytical and research skills
Good track record of successful product development / launches and customer engagements.
Communicate effectively with and influence senior-level stakeholders both internally and externally.
Lead with speed and agility to quickly address changing market conditions
Models customer centricity inspires innovation and overcomes obstacles to pioneer a new business model within a large global organization
Qualified candidates will have :
BSc Textile or Chemical Engineering / Masters in Science, preferably with a post qualification in marketing or having good insight or experience of marketing.
High end innovation and digital marketing experience
B2B Solid experience in Segment Marketing / Product Marketing
Project management experience and expertise
Experience across various industrial applications and ingredients. Specific deep knowledge of the relevant segment will be an advantage.