Content Specialist / Content Writer
Karachi, SD, pk
4d ago

Job Description

About Dun & Bradstreet :

Established in 1841, D&B is the world’s leading source of business information and insights, enabling companies to Decide with Confidence®.

Dun & Bradstreet South Asia Middle East Ltd. (D&B SAME) is responsible for the Dun & Bradstreet business in 71 countries across the Middle East, South Asia, Africa and the Indian Ocean / Pacific Islands regions.

Job Overview :

This position will be based out of Karachi.

Responsibilities :

  • Write creative marketing copy to promote our products / services.
  • Coordinate the creation of digital content (e.g website, blogs, press releases, whitepapers, brochures etc.).
  • Create and maintain a content calendar.
  • Conduct keyword research identify organic keywords for SEO optimization.
  • Promote blogs on social media and discussion forums for back linking.
  • Write content for campaigns including social post, online ads, email and landing pages.
  • Create web pages including product pages and other service pages.
  • Measure content performance and analyze published content using Google Analytics, other tools and recommend improvements.
  • Requirements

    Required Skills and Personal Attributes :

  • Extremely creative and be able to generate fresh content
  • Paying attention to detail and delivering activities on time.
  • High degree of proficiency in MS Office Suite (PowerPoint, Word).
  • Ability to work with teams in a time-line driven high pressure environment.
  • Sound time management skills
  • Self-driven with a high level of motivation and energy; a strong can do’ attitude; ability and willingness to work in a dynamic set-up with maturity and flexibility.
  • Leading multiple tasks and activities at a time.
  • Experience doing research using multiple sources
  • Excellent writing and editing skills in English
  • Preferred Experience and Background :

  • Minimum graduate (English or Journalism or related field)
  • Minimum experience of 3-5 years in content / copywriting preferably B2B or technology industry
  • Benefits

    Market competitive remuneration package.


    Requirements : Minimum graduate (English or Journalism or related field). Minimum experience of 3-5 years in content / copywriting preferably B2B or technology industry.

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