Senior Executive, Consumer Insights Client Services - Quantitative
Nielsen
Karachi, PK
1d ago

Senior Executive, Consumer Insights Client Services - Quantitative - 52721

Client Services and Sales - Pakistan Karachi, Sindh

Purpose of the role

Provide full service management of key client accounts, through marketing research information, analysis and reports. Responsible for the smooth execution of projects assigned to him / her, from the stage of client briefing to the final stage of report writing and presentation of results.

Responsibilities

  • Designs and plans research projects following client briefing and needs
  • Develop Nielsen business with new and existing clients
  • Designs questionnaires and methodologies of collecting information
  • Co-ordinates the execution of projects, informs clients on progress and gives specific instructions to other departments regarding the collection and electronic processing of information
  • Co-operating with other research executives and trainees who will assist on the various stages of the project
  • Contributing to coaching and training of trainees and other executives
  • Works on the analysis and interpretation of results, provides feedback to clients and writes reports and recommendations
  • Presents results of study to clients
  • Assist in the smooth collection of debt from clients, and communicate any contract / job changes to the Finance Department on a timely bases for correct invoicing
  • Requirements

  • University degree in Marketing, Economics or related field
  • 3+ years’ experience in Market Research
  • Has worked on with brand health studies
  • Ability to read data; multivariate analysis (regression, factor analysis); experience of working on satisfaction survey (NPS)
  • Conversant with MS Office (Power point, Excel and Word)
  • Ability to work with teams across time zones and countries
  • Strong analytical & numerical skills
  • ABOUT NIELSEN

    We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it.

    We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients.

    Today’s data is tomorrow’s marketplace revelation.

    We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all.

    We’re bringing in data 24 / 7 and the possibilities are endless. See what’s next with us at Nielsen : careers.nielsen.com

    Primary Location : Karachi , Sindh

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