Performance Marketing Specialist
Karachi , Pakistan
3d ago

Responsibilities :

  • Plan and manage digital marketing budget and ensure budget is spent across performance channels efficiently.
  • Maintain and manage all social media channels (LinkedIn, Instagram, Facebook)
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Design and execute ad-hoc email marketing campaigns (HubSpot)
  • Support with content writing for social media, emails, corporate websites, presentations
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Strong Analytical Skills & Decision-making skills
  • Requirements :

  • Bachelor’s degree in marketing or a related field
  • 3 years or plus experience
  • Must have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • Highly goal-oriented individual and have excellent communication skills.
  • Self-motivated yet customer-focused
  • Proficient in deriving insights from data, fluent in slicing / dicing data
  • Skills Required :

  • Hands-on experience in Google Analytics, Google Tag Manager and / or other tracking software.
  • Google AdWords and Analytics certifications.
  • Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic / triggered campaigns).
  • Experience with affiliate marketing, remarketing / retargeting campaigns, and display advertising.
  • Skills

    Digital Marketing Communication Skills Digital Marketing Management Digital Marketing Analysis Google Ad Words Business Development Process

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