Performance Marketing Specialist

Befiler

Karachi , Pakistan

3d ago

Responsibilities :

Plan and manage digital marketing budget and ensure budget is spent across performance channels efficiently.

Maintain and manage all social media channels (LinkedIn, Instagram, Facebook)

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Design and execute ad-hoc email marketing campaigns (HubSpot)

Support with content writing for social media, emails, corporate websites, presentations

Identifying and testing new channels to continue to meet or exceed established critical metrics

Strong Analytical Skills & Decision-making skills

Requirements :

Bachelor’s degree in marketing or a related field

3 years or plus experience

Must have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

Highly goal-oriented individual and have excellent communication skills.

Self-motivated yet customer-focused

Proficient in deriving insights from data, fluent in slicing / dicing data

Skills Required :

Hands-on experience in Google Analytics, Google Tag Manager and / or other tracking software.

Google AdWords and Analytics certifications.

Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic / triggered campaigns).

Experience with affiliate marketing, remarketing / retargeting campaigns, and display advertising.

Skills

Digital Marketing Communication Skills Digital Marketing Management Digital Marketing Analysis Google Ad Words Business Development Process

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