Area Sales Manager - Jhelum
PepsiCo, Inc.
Jhelum, Punjab
2d ago

Main Purpose :

Lead the sales team in deploying company strategies and develop plans to address local business needs. Train and motivate the team to achieve short term company objectives and long term organizational strategy.

Qualifications / Requirements

Accountabilities : Strategy and AOP :

Strategy and AOP :

  • Set clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with Regional goals and cascade locally to territory team
  • Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each category
  • Implement & cascade action plan to territory team to execute counter strategies
  • Strategize and brainstorm with RSM to drive sustainable growth objectives & re-align strategy where necessary
  • Responsible to achieve monthly and quarterly volume targets as well as target brand & pack deliverables
  • Review progress as objectives at weekly meetings and take corrective action as appropriate
  • Productivity and Financials :

  • Ensure smooth flow of information to RSM & HOS to aid strategic decision making & ensure all financial & sales data is factually correct
  • Monitor & manage trade discounts with TSOs month on month
  • Monitor & track distributor ROI and propose suggestions to leverage on distributor profitability
  • Implement quality & control measures at distributor outlets FIFO, stock numbers etc.
  • Responsible for depot sales tracking & to assist RSM in strategic planning against data gathered on a monthly basis
  • Drive productivity optimization & motivation for TSOs and DSRs through daily interaction; weekly meetings & setting smooth operating procedures
  • Assist RSM to ensure optimization of staffing requirements through liaison with HR Commercial Manager
  • Market Share :

  • Accountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivity
  • Drive corporate marketing agenda with regional focus through customized local promotions
  • Develop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanisms
  • Analyze & propose promotions with positive financial impact through rationalization of brand plans
  • Market intelligence & competitor analysis Monitor competitor activity and identify response plan in liaison with RSM
  • Ensure smooth execution of all new product initiatives against regional business strategy
  • Ensure execution of all merchandizing, display & operational priorities across territories
  • Process Improvement :

  • Propose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.
  • Build and maintain communication with Head Office / Supply chain on product supply and POP related matters
  • Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders
  • Maintain a regular physical presence in the territory to ensure understanding of internal and external customer needs
  • Experience :

  • Post Graduate or Undergraduate
  • 3- 5 years of experience in FMCG & Sales
  • Written and verbal communication
  • Planning & organizing (multiple priority management)
  • No travel restrictions
  • Flexible to relocation
  • Manage frontline performers
  • Execute & operate business strategies
  • Thinking Skills- trend, data, events analysis to draw sound conclusions
  • Leading & Motivating others
  • High on integrity
  • Apply
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