Maxus l Senior Media Planner - Digital (Performance)
Lahore, Pakistan
4h ago


Position at Wavemaker

Maxus is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Media Planner - Digital (Performance) to join us in Lahore. In this role, you will be responsible to work closely with the existing teams to devise digital strategies for a portfolio of brands.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to General Manager Digital

3 best things about the job :

  • You get to work some of the largest clients in the country.
  • Get to work closely with top publishers such as Google & Facebook.
  • You would be driving forward an ambition in an unchartered territory, with an opportunity to shape the vision
  • In this role, your goals will be :

    In three months :

  • Full understanding of channel performance across search, social, and programmatic
  • Optimized and implemented best practice process and ways of working with local markets
  • Gain the trust and respect of local vendors
  • In six months :

  • Marked improvement in performance results
  • Demonstrate an understanding of the impact of each channel on performance
  • Ensure smooth operation between local vendors and client hub
  • In 12 months :

  • Full control of performance operations across all channels, all markets
  • Showcase digital work done for awards.
  • What your day job looks like at Maxus :

  • Deliver digital performance results while constantly improving
  • Strategic input as it pertains to innovation, data, analytics, technology, and creative in order to drive the agenda forward and evolve the product and performance
  • Develop digital media plans and ensure they are entered on all relevant platforms including deployment and finance.
  • Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Monitor and manage releases and ensure records are up to date on all platforms.
  • Monitor and manage day-to-day client interactions, expectations, and deliverables.
  • Coordinate with clients for execution as and when required.
  • Help Business Manager in deal negotiations and coordination with partners.
  • Work closely with the client throughout entire program to maintain performance and resolve any performance issues.
  • What youll bring :

  • Keen interest in digital and digital trends.
  • Must be a BBA / MBA from a reputable university of equivalent.
  • Strong oral and written communication skills / presentation skills and interpersonal skills.
  • Go getter with a keen nature.
  • Minimum qualifications :

  • Google Certified, (otherwise will need to be certified before the end of probation).
  • 3-4 years experience in digital planning / performance / media.
  • More about Wavemaker

    Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPPs global media investment management company.

    For more information, go to

    About Pakistan

    The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Tele-density of 70.

    83% makes Pakistans an exciting market with enormous potential. The rapidly increasing 45 million user internet subscriber-base with a 50mn broadband subscriber base (24.

    5% penetration) shows an optimistic growth for any media and advertising professional.

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