Field Marketing Specialist - Lahore
Red Bull
Lahore, Punjab, Pakistan
1d ago

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

Spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and Can love.

Activate national and international best practices in & around universities encompassing the core program objectives.

Ensure sales support is a core part of the program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and new business channels.

Work cross-functionally with counterparts on an effective plan, which is delivered.

Coach and empower each team members in the planning process for a constant flow of fresh mission ideas to grow user base.

Lead the Student Marketing & Consumer Collecting programs in the region.

Build and activate relationships with key opinion leaders and important local networks within key sports and artists for the region.

Identifies opportunities to leverage the national and international athlete portfolio in the region and supports national team & Field Marketing Lead in organizing events by taking over defined parts of bigger projects and realizing Small Fires.

Maximize opportunities to create consumer touchpoints in earned and owned media through locally relevant stories / experiences and a superb media network.

Contribute to the creation of a premium and aspirational local face of the brand in relevant and key scenes with a strong digital / social media footprint.

They build strong local networks including opinion-leaders and key influencers both online (social media) and offline.

Support the Field Marketing Lead in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance of time and maintain premium execution of events.

Work closely with the Field Marketing Lead on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role :

  • Ideally a former Student Marketeer or equivalent experience in previous work (understands consumer collecting and loves and lives the brand)
  • Understands the core scenes in the region and has strong networking skills
  • Has already developed and sustained personal relationships in core scenes (Culture and / or Sports etc)
  • Experienced in leading teams and managing people
  • Takes initiative, ownership and makes things happen
  • Strong analytical, planning, budgetary and project management competencies
  • Creative mind with a track record of putting new ideas into practice and assessing results
  • Excellent communication skills, including presenting and training abilities
  • Self-confident, sporty, self-motivated, friendly, interested in working with people, stress-resistant (knowledge of the fast moving’ consumer goods industry, including agency and sales insights and / or profound background in sports and / or culture marketing and / or the media business / digital world)
  • Bachelors Degree (mandatory)
  • Fluency in English & Urdu (verbal & written)
  • Travel 50%
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