Summer Internship Program 2021
Lahore, Pakistan
5d ago

Get To Know AimFit :

Empowering women is at the heart of everything we do. We know in our culture that women, as primary caregivers and nurturers put their own health on the back seat to look after others.

All evidence clearly points out that a health-conscious matriarch is better for the family, society, and economy. The barriers to women adopting a healthy lifestyle are real though an absence of information, motivation, skills, spouse & family support, accessibility to places for physical activity, cost-effective services, and free time are real challenges.

This is where AimFit comes in, AimFit is a fitness platform for women with a mission to make 110 million women in Pakistan the fittest in the world and change the future of our nation.

We produce and distribute hyper-localised fitness content through our app and web products, targeting women and aim for our users to get hooked onto them.

We raised our Seed funding round of 1 million USD in Sept 2020. You can read more about it here : team is currently small but growing fast so stakeholders joining now can expect to have a huge contribution towards the business and enjoy significant positions and stake in the company as we grow!

Internship Overview :

The internship program at AIMFIT aims at providing the professional experience that equips the interns with the right skillset to progress in their careers.

The practical application of the classroom knowledge with the exposure to the challenging work environment of a startup prepares the interns to step into the job market confidently after the completion of their degrees.

Location of internship :

AimFit HO (DHA, Y Block)

Duration of Internship :

6-8 Weeks

Aimfit Content Team :

Community Building is at the heart of Content Creation at AimFit. Work behind-the-scenes with the team that creates content that has the AimFit Community hooked!

  • An opportunity to learn each step of every content piece being produced using the state-of-the-art production equipment.
  • Be a part of the creative ideation process and learn how to create engaging scripts and detailed AV boards in the Pre-Production process.
  • Assist the team into Production and enhance your videography skills.
  • Observe and practice intricate editing sessions of Post-Production to equip yourself with knowledge of Adobe Premiere.
  • Each step helping you produce your very own short film that will be posted across all AimFit Official platforms! Check us out on Instagram : www.
  • / aimfitofficial

  • The learning doesn’t stop here. Get to organize & structure content using the Content Pyramid Strategy and get introduced to tools that assist you to design posts, understand analytics and distribution across different platforms.
  • If you are hungry to learn and you adapt to the culture of growth at AimFit, you get a bonus week and get to experience the happenings in our live studios where workouts are streamed across the globe by our team!
  • If you think you have a passion for learning, have an infectious positivity of the yes-we-can attitude and have that creative streak to consolidate ideas out of thin air- the AimFit Content Team is excited to mentor you!

    AimFit Product Design Team :

    As a Product Design Intern at AimFit, you will join our growing team, contributing to new offerings and core products to improve user experience, and drive outcomes for major business goals.

    Our UX designers thrive on solving hard problems. We foster a culture of design by inviting cross-functional teams into our process to understand our users' pain points, generate different solutions, and test our ideas.

    Our team delivers products and experiences by combining Fitness and modern technology to give people the wellness they deserve.

    We work closely to define emerging patterns, interactions, and visual systems from the ground up to solve problems that haven’t been solved yet.

    If this gets you excited, we’d love to have a chat

    Responsibilities :

    Set design requirements based on information from internal teams and user research.

  • Identify new product improvement opportunities.
  • Analyze how a new product satisfies market needs and consumer preferences.
  • Stay up to date on current industry trends and market conditions.
  • Coordinate with other design team members to ensure consistent and accurate communication.
  • Modify and revise existing designs to meet changing customer preferences.
  • Work closely with product engineers to suggest improvements for products and processes.
  • Present product design ideas to cross-functional teams and senior leadership.
  • AimFit Studio’s Team :

    AimFit Studios are at the forefront of the company. They are the Research and Development centers where all the insights and learning is collected, analyzed and documented to be used for informed decision making.

    Work with the AIMFIT studio’s team in the following areas and learn the skill of running a business yourself.

  • Sales
  • Profit and Loss Statements
  • Operations
  • Training and Development
  • This is the first step to becoming a young manager of scale. Learn how day to day operations at the branch are planned and executed.

    Make policies that institutionalize the business and assist in conducting these operations. Learn to plan ahead by forecasting sales and expenses and understanding the daily cash flows.

    Communication is the core of becoming a successful young manager. Learn the art of communication and how to come out of a conversation with a win win for each side.

    Meet your clients, identify the loopholes in your client journey, get client feedback first hand and implement it to make changes for the better.

    If you have the drive and energy to learn, organize and grow, and you aspire to be a young manager this is the space for you.

    AimFit Growth & Customer Experience :

    Get an opportunity to work with a mission oriented team building Pakistan’s largest female fitness movement. How are we driving this change?

    By staying close to our customers and listening to them! Help us design our user journey, conduct research and implement learnings in an industry at the cutting edge of a global fitness movement.

    Learnings from this project and your contributions will help us spur the next cycle of growth in our customer acquisition strategy.

    Project 1 Expectations :

  • Understand the current user journey, touch points and communication strategies for every step along the way
  • Understand customer pain points and revamp the current user journey to improve the overall experience
  • Review and recommend tools to enhance the experience including data analytics, CRM, and retargeting through engaging content.
  • Help us manage the current customer experience.
  • Project 2 Expectations :

  • Design and conduct surveys to drive the next cycle of growth in user experience.
  • Analyse data to devise retention strategies that increase lifetime value.
  • Understand customer touch points and devise data gathering strategies for every step

    Wrapping it all up :

    At AimFit we are a young and dynamic team hungry for growth. We want AimFit to be the spearhead in the transformative fitness and wellbeing journey for millions of women around the world.

    With increasing proliferation of smartphones, high-speed internet connectivity, and an undeniable shift in consumer behavior, more inviting of digitization across all spheres from consumer to enterprise, we are well positioned to revolutionize the health and wellness space of this country, and play our part in building the ecosystem! You can hear more about why Pakistani startups are the next big thing by one of our esteemed investors here : product and business model gives us a unique strategic advantage and opportunity to quickly expand all across MENAP, South-East Asia and beyond.

    As demonstrated by Spotify's synchronous launch in 100 countries including Pakistan recently, digital content can quickly transcend borders and we’re gearing up to do exactly that.

    If you are interested in witnessing and contributing first hand to the process of product-market fit and scaling a business, you might just find home with us!

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