Main Purpose :
The Brand Manager is responsible for supporting the Marketing Manager in the achievement of AOP for PEP Brands. Major responsibility is in ensuring the flawless execution of the overall marketing calendar.
The BM is also responsible for continuous monitoring of brand performance, its initiatives and recommending improvements in plans.
Qualifications / Requirements
Marketing Strategy and Execution :
Develop & deploy marketing initiatives, according to Marketing Calendar. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaigns and brand activities along with adaptation of PI global and BU regional campaigns
Assist MM in managing the portfolio related activities
Continuously monitor brand performance and competitor activities
Recommend & coordinate the execution of market research
Sales volume plan achievement for Colas
Responsible for Share, SOS & CTS scores
GRPs and CPRPs value enhancements and efficiencies
Assist MM in managing A&M budgets (ensure budgets are tracked
on monthly / quarterly basis)
Ensure that the audit / SOX process is properly implemented (be SOX compliant at all times)
Ensure suppliers are selected as per the SOX process and execute their duties as expected of them.
Trade and Channel Development
Below the line support such as design and producing POS
Conduct regular market visits and keep the Franchise / Commercial team updated with the learning’s.
Highlight areas of opportunities in segments , new categories, pricing of packs etc
Recommend & support the development of local packaging innovation
Required Experience :
MBA from a reputable local or international university
3-5 years of work experience
Above the line (ATL) experience.
Brand management experience
Driving for results
Collaborating & Influencing Skills
Must be skilled in analysis and problem solving and have excellent project and financial management skills
Creating an Inclusive Environment
Relocation Eligible : Eligible for Limited Relocation
Job Type : Regular