Brand Manager - Flavours
Lahore, Pakistan
3d ago

Main Purpose :

The Brand Manager is responsible for supporting the Marketing Manager in the achievement of AOP for PEP Brands. Major responsibility is in ensuring the flawless execution of the overall marketing calendar.

The BM is also responsible for continuous monitoring of brand performance, its initiatives and recommending improvements in plans.

Qualifications / Requirements

Accountabilities :

Marketing Strategy and Execution :

  • Develop & deploy marketing initiatives, according to Marketing Calendar. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
  • Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaigns and brand activities along with adaptation of PI global and BU regional campaigns
  • Assist MM in managing the portfolio related activities
  • Continuously monitor brand performance and competitor activities
  • Recommend & coordinate the execution of market research
  • Sales volume plan achievement for Colas
  • Responsible for Share, SOS & CTS scores
  • GRPs and CPRPs value enhancements and efficiencies
  • Assist MM in managing A&M budgets (ensure budgets are tracked
  • on monthly / quarterly basis)

  • Ensure that the audit / SOX process is properly implemented (be SOX compliant at all times)
  • Ensure suppliers are selected as per the SOX process and execute their duties as expected of them.
  • Trade and Channel Development

  • Below the line support such as design and producing POS
  • Conduct regular market visits and keep the Franchise / Commercial team updated with the learning’s.
  • Innovation

  • Highlight areas of opportunities in segments , new categories, pricing of packs etc
  • Recommend & support the development of local packaging innovation
  • Required Experience :

  • MBA from a reputable local or international university
  • FMCG background
  • 3-5 years of work experience
  • Above the line (ATL) experience.
  • Brand management experience
  • Driving for results
  • Collaborating & Influencing Skills
  • Must be skilled in analysis and problem solving and have excellent project and financial management skills
  • Creating an Inclusive Environment
  • Relocation Eligible : Eligible for Limited Relocation

    Job Type : Regular

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