JOB DESCRIPTION :
Develop, communicate and implement results-orientated marketing strategy from regional market understanding and evolving needs assessment
Be agile to synergize different characteristics of the markets and consolidate themes at the cluster level in alignment with Area and EPD’s overall direction
Evolve the promotional model, using multi-channel approaches to increase sales and division margin over time. Utilize online and offline channels and new approaches to connect with our target audiences.
Test and learn on new channels as appropriate in the cluster and the affiliates
Ensure activities and priorities are aligned with divisional strategic priorities
Ensures that TA / product managers lead identify and lead product launches, campaigns and marketing plans, with related sales force training and education
Establish and maintain relationships with key opinion leaders in the region, and become a therapy and product expert within the region.
Stay abreast of worldwide business developments, understands trends, their implications and opportunities (eg customer, technical, healthcare, regulatory etc.
and accordingly Seizes new business through using worldwide marketplace, technology and business knowledge.
Identifies and takes opportunities by working with other divisions.
Contribute to marketing effectiveness by identifying short and long term issues that must be addressed; providing information;
recommending options and courses of action; implementing directives.
Responsible for short and long-term market forecasts and reports provided by the product managers
Monitor the activities of competition at the marketplace to retain or improve company market share
Influence present and future products by determining and evaluating current and future market trends.
Seek new growth opportunities through line extensions, in-licensing, co-promotion, acquisition etc.
Prepare for and participate in Plan / LBE reviews. Own forecasts used in long-range plan development.
Focus on customer satisfaction and commitment to quality and compliance.
Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
Develop, motivate and challenge staff to achieve top performance.
Liaising closely and influencing the sales team in each market to ensure promotional campaigns are developed appropriately and executed effectively.
Provide leadership to build, maintain and develop the Region Marketing organization
Able to work in a matrixed organization with high emotional intelligence and be agile to respond to multiple challenges and stakeholders
Understand P&L management, identify and mitigate risks as it relates to financial drivers of the business at all levels.
Make decisions based on ROI and KPIs, and course correct as needed
JOB FAMILY : Marketing Support
DIVISION : EPD Established Pharma
EPD Established Pharma