Medical Service Executive
Stiefel Laboratories, Inc
Sindh, Pakistan
9d ago

Your Responsibilities : Job Purpose :

Job Purpose :

  • To promote GSK brands in line with GSK Values through effective engagement with Health Care Professionals in an assigned territory enabling patients do more, feel better and live longer.
  • Drive business impact in an assigned territory through delivery of defined lead KPIs resulting in market beating growth and strong contribution to overall Rep+2 targets
  • Core Responsibilities :

  • Implement commercial brand strategies in a defined territory and in line with GSK values and BU priorities
  • Promote designated GSK brands through a fair and balanced scientific dialogue with health care professionals in an assigned territory
  • Gain excellence in product and disease knowledge to execute patient focused detailing and be recgonised as a trusted advisor to HCPs
  • Conduct regular prospecting of HCPs / Hospitals / Pharmacies in assigned territory
  • Conduct segmentation and targeting of HCPs as per communicated brand strategy
  • Gather feedback from pharmacies regarding HCP prescribing habits and build call objectives accordingly
  • Develop and track robust business plans to analyze territory potential and identify untapped business opportunities / areas of improvement
  • Monitor product performance regularly against external benchmarks and execute action plans as per priorities identified in business plans
  • Conduct Face to Face promotional meetings in line with GSK values to drive disease and product awareness
  • Drive engagement with HCPs through digital channels such as emails, webinars and GSK portal
  • Have sound understanding of GSK systems and tools for effective performance management
  • Stay aware of latest developments in pharmaceutical industry and contribute insights for development of future brand strategy
  • Establish strong relationships with KEEs and scientific societies as external face of GSK
  • Maintain strong coordination with other internal stakeholders such as Medical, Marketing and CTC and Commercial Excellence
  • Ensure all actions are governed by GSK Values, Code of Conduct, Expectations and complete all mandatory training courses within stipulated timelines
  • Basic qualifications : Bachelors


    Preferred qualifications :

    Why GSK? : GSK Pakistan

    GSK Pakistan

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