GroupM Nexus | Associate Business Director - Analytics & Insights Karachi, Pakistan
Karachi, Pakistan
4d ago

Position at GroupM

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Associate Business Director - Analytics & Insights to join us. In this role, you will be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at GroupM.

Supporting the Media teams in measuring and optimizing campaign performance and customer relationship management.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : Chief Digital & Strategy Officer

3 best things about the job :

1. Good learning ground for energetic employee who wants to expand media industry knowledge.

2. Young and like-minded colleagues working with each other.

3. Always learning innovative and interesting things in industries.

In this role, your goals will be :

In three months :

  • Have an understanding of the requirements and portfolio of clients.
  • You will be working with data tools to provide strategic solutions.
  • In six months :

  • You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
  • Good communication with internal stakeholders.
  • In 12 months :

  • You will have started working on core KPIs.
  • You will have started to build relationships with the key decision makers within the current pipeline.
  • Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
  • What your day job looks like at GroupM :

  • Support data & analytics team and other stakeholders with analytics agendas impacting campaigns.
  • Supervise data and tech team to create business solutions and regional implementations. Which include but are not limited to cloud deployment, ERP and CRM deployments, First Party Data warehousing etc.
  • Measurement framework
  • Campaign optimization
  • Become a confident user of systems and tools within GroupM and the industry
  • Build relationships internally across disciplines and countries
  • Support teams in analyzing data and finding insights
  • Formulate strategic recommendations with data & analytics team and above based on gathered insights
  • Collaborate with the team to develop new tools and solutions
  • Collate data and support data & analytics team with the delivery of reporting for client
  • Audit new external tools to build a wider knowledge of the market.
  • What you’ll bring :

  • Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
  • Understanding and experience in first party data models, CRM, Cloud and ERP deployments.
  • Insights mining and strategy planning experience
  • Strong verbal and written communication
  • Strong attention to detail and ability to manage multiple tasks
  • Competent querying languages (e.g., SQL, Python)
  • Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
  • Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
  • Familiar with statistical / programming languages (e.g., Python, R)
  • Minimum qualifications :

  • Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
  • Minimum 8-10 years of experience in media / marketing data analysis, business insights and CRM.
  • More about GroupM

    GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.

    GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar.

    Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity it’s about belonging.

    We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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