Sr. Ad Operations Specialist
KeepTruckin
Lahore, Punjab, PK
3d ago
source : Mehnat Mazdoori

Who We Are KeepTruckin builds technology using the latest advancements in AI and computer vision to improve the safety and efficiency of businesses with vehicles.

Over one million drivers and 100,000 companies across every industry trust KeepTruckin’s integrated platform to power their operations, prevent accidents and reduce costs.

At KeepTruckin, we see our hard work rewarded in tangible ways every day, and we believe that intelligence is most powerful when paired with humility.

We’re motivated by the opportunity to save lives on the road while impacting and improving every facet of multiple trillion-dollar industries that keep our physical economy moving.

KeepTruckin is proud to be a Forbes Cloud 100 company, Forbes Best Startup Employer 2020, and an Inc Magazine Best Place to Work.

About The Role We are looking for a Sr. Ad Operations Specialist to join our growing Marketing Operations team! You will be responsible for owning digital media tag setup, trafficking, and configuration in support of media activation and campaign performance tracking .

A successful Ad Operations Specialist will have great attention to detail and be able to take complete ownership of the process for getting tasks completed to bring value to our clients What You'll Do

  • Ensure ad serving environments are set up optimally for marketing team’s requirements
  • Traffic digital media placements and creatives, generate tags, and distribute them to publishers and programmatic platforms using Google Campaign Manager 360 (DCM)
  • Create and append DCM Floodlights and / or DSP Pixels, UTM and other parameters that feed data into campaign measurement and buying platforms
  • Perform thorough quality assurance (QA) of creative assets and third-party tags; proactively offer solutions to resolve technical or spec-related issues
  • Manage both incoming and outgoing creative assets after campaign launch, implementing creative rotations and other adjustments as needed
  • Provide troubleshooting support around issues such as broken tags, and partner-tag misfires
  • Understand media plan objectives, and translate plans into campaign setup structures that satisfy our taxonomies, and facilitate required reporting outputs
  • Supply creative spec references and anticipate creative or website issues that could adversely impact campaign performance
  • Liaise with ad technology vendors to launch, troubleshoot, and maintain digital campaigns
  • Build processes in conjunction with Performance Marketing and Marketing operations teams
  • Serve as the primary operational point of contact responsible for ensuring the timely completion of all critical tasks, and identify upstream and downstream barriers to success
  • Contribute to and participate in weekly internal and client status meetings
  • Collaborate with interdisciplinary agency and client teams to implement best practices for naming conventions, tracking URLs, etc.
  • What We're Looking For

  • 3+ years of experience in digital media / ad ops, including hands-on trafficking via third-party ad servers, preferably in an agency setting
  • Experience with commonly used ad serving (including Video and Rich Media) platform technologies, particularly Google Campaign Manager 360 / DCM
  • Experience with URL tagging and URL structure at an advanced level
  • Knowledge of HTML and HTTP response codes to diagnose more complex issues
  • Understanding of the technical side of web infrastructure (e.g., HTTP packet sniffing, URL structures, JavaScript, redirects, etc.)
  • Excellent documentation, organizational, and communication skills, with an ability to appropriately match the level of detail to audience and project requirements to move projects forward productively as well as efficiently and systematically
  • Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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