Senior Associate- Content Experience
Karachi, Pakistan
4d ago


  • Lead the operations of foodpanda's Pakistan content production - understands how the business operates and lead the strategy to meet capacity requirements, optimize and automate existing processes to reduce vendor content creation and update time
  • Determine the production capacity needed for content to meet increasing assortments and market expansion demands.
  • Create content quality SOPs (text, images, formatting etc.) to facilitate consumer decision making in the ordering process
  • Lead content quality improvement projects to maximize conversion rate
  • Examine competitors and adjacent industries to identify key innovations (rich media, storytelling, blogging etc.), adapt and implement them in foodpanda
  • Undertakes initiatives, work closely with regional and central teams to ensure productivity and quality targets are met
  • Implement necessary training, coaching and audits to improve agents’ performance KPIs
  • Requirements :

  • Minimum 1-2 years of relevant work experience (Content management, public relations or marketing communications within the Media & Entertainment and Internet industry)
  • Experience within Community Management, Content Analysis, Content Development & Management, Content Planning, Social Media / Viral Marketing, would be a strong advantage
  • Exposure to process improvements, quality tools and methods
  • Experience in defining and deploying content guidelines
  • Excellent interpersonal skills with the ability to work across functions and form strong relationships internally and externally and engage with stakeholders
  • Highly developed numeracy, statistical and reporting skills with the ability to analyse, interpret and manage information, data and trends
  • Results oriented and organised with the ability to plan and deliver against deadlines and the ability to motivate others to deliver
  • Highly developed analytical and problem-solving skills
  • Experience within Community Management, Content Analysis, Content Development & Management, Content Planning, SQL and Data Analysis, would be a strong advantage
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