Business Director
Karachi, Pakistan
2d ago

Overview of job

MediaCom is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Business Director to join us. In this role, you will be responsible for bringing a highly valued perspective to the client based on a deep understanding of their business.

Client Leaders will be tasked with enabling clients to understand MediaCom's insights and perspectives using jargon free language.

Client Leaders sets the vision and working plan for the whole team and develops and cultivates relationships at the senior level within the Client organization on a major account or several key accounts.

They have ultimate accountability for ensuring MediaCom's and Client's strategy delivers on the set business objectives and KPIs and for delivering client satisfaction.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : General Manager - MediaCom

3 best things about the job :

  • Client that likes to be hands on and wants to learn more
  • Have fun while working
  • Be part of a team that works and plays together
  • In this role, your goals will be :

    In three months :

  • Build a rapport with the immediate team
  • Establish relationships with media vendors
  • Ensures all processes employed by the team are compliant
  • In six months :

  • Monthly meetings to be run and executed by you
  • Has made or developed any changes that will impact any buying performance to the clients.
  • Clear and concise communication skills - written and verbal
  • In 12 months :

  • Having started to develop skills for the next level
  • Understand and developing negotiations on behalf of the client.
  • Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients
  • What your day job looks like at MediaCom :

  • Getting close enough to the client to help identify an opportunity to maximize / improve their media investments.
  • Entrenching senior client relationships that position MediaCom as a principle business partner of the client / s
  • Overall strategic approach on the account / s designed and delivered to meet Client's business objectives and strategies.
  • Promoting Exchanges philosophy to client, identifying and managing opportunities and achieving buy-in from the decision makers.
  • Developing the scope of work with knowledge of the financial implications and budget requirements to provide required levels of service, negotiating terms of business to optimize account profitability for MediaCom and achieving sign-off from the client for the fee negotiation.
  • Co-ordinates appropriate resources from across the organization, including the global network and GroupM, to meet client objectives within deadline.
  • Managing the P&L including delivery of agreed budget on the account / s
  • Advising and educating the client on MediaCom's fee structure when projects have been identified outside the agreed scope of work.
  • Annual staffing plan based on job requirements, past performance, and future contingencies; reviewing the resource allocation throughout the year on a quarterly basis.
  • Selling solutions and the expertise of the team as opposed to the individual.
  • Setting KPIs and managing quality of output in front of the client.
  • Cultivating opportunities for additional business opportunities securing additional profitable revenue to the benefit of the client and MediaCom.
  • Ensure that the Partner / Leader / MD is fully informed of any issues or developments that impact on agency performance and profitability.
  • Working with Business Planning to analyse the market situation of the client's brands & products and translating in a way that the client's understand.
  • Support when necessary to ensure alignment of all inputs from Groups / Specialists and making a decision with the client
  • Leadership of all key stakeholder relationships including media, creative / advertising agencies, client and other marketing partners to ensure alignment of media objectives and strategies
  • Collaboration with Specialist Group Partners to identify the best and most appropriate talent for assignments.
  • What you'll bring :

  • Skilled storyteller with experience communicating the benefit of marketing opportunities to brands.
  • Must have strong organizational and numeracy skills.
  • Strong negotiations skills.
  • Flexibility and able to work under pressure.
  • Able to set and meet multiple demands within challenging deadlines.
  • Excellent interpersonal skills - ability to communicate effectively at all levels, internally and externally, formally & informally.
  • Minimum qualifications :

  • 10-12 years' experience in Planning / Buying & leading of teams in relevant field.
  • Experience driving revenue growth with emerging opportunities and established partnerships.
  • Master's degree in marketing / media sciences or equivalent from a reputable business school.
  • More about MediaCom

    MediaCom helps brands unlock growth through media. We do this by applying our unique Systems Thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales.

    As part of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm, we have access to the richest data sets and most robust benchmarks in the business, enabling us to identify the best avenues for growth and unlock the potential in every brand.

    Our success is underpinned by our long-standing belief that if we invest in our people, we'll deliver better results not only for our teams but also for our clients.

    People First, Better Results" means that we invest in our people's careers and capabilities to help grow our clients' businesses.

    In 2018, this approach led MediaCom to become the first network to hold all six major Media Network of the Year titles concurrently : Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.

    The agency retained the WARC Media 100 title in 2019, also winning Agency of the Year (MediaCom Israel) and Campaign of the Year (Gillette - I Don't Roll on Shabbos, MediaCom Connections Israel).

    MediaCom is one of the world's leading media communications specialists, with billings of US$13.5 billion (Source : COMvergence, March 2019), employing 8,000 people in 125 offices across 100 countries.

    Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

    For more information, visit

    Find us on Twitter mediacomglobal

    Like us on Facebook at / MediaComGlobalNews

    Join us on LinkedIn at / company / Mediacom

    About Pakistan

    GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers.

    Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform.

    While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

    GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.


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