Mindshare | Assistant Media Planner
Lahore, Pakistan
1d ago

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Assistant Media Planner to join us. In this role, you will be responsible to entail devising media strategies for a portfolio of brands, working with globally renowned publishers, and continuously innovate in the growing media Industry.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Senior Media Planner

3 best things about the job :

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
  • Be an expert hybrid planner in both traditional and digital mediums
  • In this role, your goals will be :

    In three months :

  • Been up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations
  • You would have a pulse of the business category & knowledge of competitive frame
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional
  • Connected with internal specialist & external stakeholders units to integrate solutions
  • In six months :

  • Been able to comprehend and apply our proprietary planning framework model in key campaigns
  • You would have landed live; larger scaled campaigns
  • You will have started to build relationships with the key decision makers within the current client portfolio
  • Master a flawless media execution process, working alongside various stakeholders
  • In 12 months :

  • Develop a strong category acumen from a media and business point of view
  • Identify a pipeline of commercially viable solutions to support our client’s goals
  • Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
  • What your day job looks like at Mindshare :

  • Work closely with Media Planner to develop and maintain media plans
  • Prepare and update purchase orders within the execution framework
  • Manage Tracking of Client and Competition.
  • Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media / account teams and media vendors
  • Analyze data to provide client with recommendations for optimizations.
  • Maintain relationships with media suppliers and internal teams
  • Prepare and update media flowcharts for Media Planner’s assistance.
  • Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third party resources
  • Monitor client billing; resolve any related issues
  • Ensure all media projects proceed according to plan and on deadline
  • Participate in media-planning strategy meetings with team members, and help develop new ideas for client media plans.
  • Maintain a record of basic deliverables i.e. Droppages, premium positions etc
  • To acquire knowledge on the demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
  • Steward’s media buys in market to assure continuity and campaign delivery.
  • Create and maintain detailed / accurate files for each client for whom you are responsible.
  • Demonstrates highly organized campaign / timeline management, with strong attention to detail.
  • What you’ll bring :

  • Curious and willing to learn with passion in order to leverage opportunities from challenger to leading brands
  • Strong analytical skills
  • Excellent personal / organizational management
  • Good interpersonal & social relations
  • Experience in handling marketing campaigns on mainstream media
  • Strong understanding of the cultural and consumer trends that are changing the media landscape
  • Minimum qualifications :

  • Minimum 1 year in media / digital / marketing experience
  • Fresh graduates are also encouraged to apply
  • BBA / MBA in Marketing or Media Sciences from a reputable university.
  • Digital media experience is an added advantage
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