Every day, more than 18 million people around the world use our medicines.
At Abbott Established Pharmaceuticals, we differentiate ourselves in many ways through our exacting quality standards, reliable supply chain, superior clinical science, broad product range, and patient-centered innovation.
We offer market-specific portfolios that reflect the health needs of each region we serve, with special emphasis in core therapeutic areas where there is unmet medical need.
Abbott Established Pharmaceuticals in Pakistan is currently looking for a Marketing Director to join the business based in Karachi.
Marketing Director Key Areas of Responsibility :
Responsible for formulating mid and long term business strategy for product line.
Responsible for development & implementation of all Strategic Brand product strategies, in terms of contribution to finalizing overall budgets, promotional material and related activities.
Overlooking the development of major Brand Plans, with emphasis on LRP.
Establish appropriate metrics for measurement & tracking of effectiveness of brand plans & drive their implementation & achievement.
Direct, formulate and supervise development / implementation of all new product plans including pricing, positioning, & pre & post launch activities.
Direct, finalize & supervise marketing research initiatives across brands / products.
In association with the Business Development, Regulatory and Medical, identify molecules for NPI, in relevant areas of strength.
Develop strong business & competitive intelligence to support effective development & implementation of brand strategies.
Collect and analyze data on IMS and identify potential markets and factors affecting product demand.
Development of Product Managers and GPMs for their strategic involvements and plans for relevant products.
Use Sales forecasting and strategic planning to ensure the sale and profitability of products, while monitoring industry statistics and trends.
Forecast and track marketing and sales trends, analyzing collected data.
Make sure that the sales forecast reflects the market and the company’s reality.
Create value proposition for all major brands, by identifying projects in relevant specialties.
Develop KOL support, by involving them in partnerships and various educational activities.
Identification of development needs of reports, with selection of most relevant training programs
Overlook and coordinate with the Demand Manager to develop effective supply demand strategy. Take action in case of abnormal demand.
Ensure that the information supplied for S&OP is reliable and updated.
Coordinate with Demand manager to ensure that Product managers have access to all tools to develop reliable forecast. All assumptions are documented, and RCA’s filled out, with tangible plans.
With the help of sales and distribution department, plan the effective use of samples, with particular focus on the short expiry and non promoted items.
With input from the Demand, adjust the sales forecast, incorporating all relevant data from within and outside the company.
Participate in the Plan and Update preparation to be presented to the Headquarters.
Consolidate and review with the Finance Department the Sales Operating Plan from the Company (sales in USD and Local Currency, Units, Expenses, Pricing and LRP).
Sensitive / confidential data handled :
Financial data, pertaining to margins and overall profitability.
Key Areas of Accountability :
HCP / Ethical related strategies and implementation plans
KOL development programs. Educational activities related to HCP.
Decisions made by this position :
Forecasting and LRP for the assigned product
Plan and update figures
Segmentation, targeting and positioning of the product
Allocation of products in different teams
Strategies in line with the LRP, to effectively manage the PLC
Resource allocation, including samples.
Dates for Cycle Meetings and revitalization training
KOL relationship building activities.
NPI and assessment of relevant markets.
Decisions contributed to :
All pertaining to medical and regulatory affairs
Selection of customers, based on segmentation and potential
Resource allocation in financial budgets
NPI and product extension related aspects
Sales team size and placement
Annual Sales Conference organization
Knowledge & Experience :
Worked as Director Marketing / Marketing Manager in a multinational / national Pharmaceutical company for 4-6 years.
Sales experience would be preferred.
Exposure to demand management, and sales planning.
Competencies required :
Strong communication skills
Strategic thinking / visionary
Man management capabilities
Proven marketing (and preferably sales as well) track record.
Minimum Qualifications :
MBA with science background, from a reputable national / international university.
MBA with MBBS would be preferred