Marketing Manager - Creative and Content
Careem
Karachi, Pakistan
6d ago

At Careem, we are driven by the purpose of simplifying the lives of people and building an awesome organization that inspires.

Based in Dubai, we started our journey as a pioneer of the Middle East’s ride-hailing economy. Today, Careem is the region’s everyday Super App operational in 13 countries and over 100 cities.

The Super App provides a host of daily services that people need to move around, to order things and to transfer money in one unified smartphone app.

Our goal is to simplify people’s daily lives so that they can spend their precious time and mindshare on things that really matter and on realizing their potential.

We're looking for an experience Marketing Manager - Creative and Content who will have the following responsibilities :

Responsibilities

The role applies cross function, from corporate to partnerships, in car, branding & marketing, as well as cross verticals.

  • Establishing consistency across all creative collateral from the UAE team while adhering to global brand guidelines to raise brand value
  • Translating marketing objectives into clear creative strategies by brainstorming with the team to access constraints and exploit flexibilities
  • Managing the comprehensive creative process of all campaigns; from concept creation to editing cuts, for online and offline assets as well as tactical and brand
  • Acting as brand guardian on content published on our public digital channels
  • Working closely with multidisciplinary project teams across the organization to develop creative thinking for feature launches, that would then be used within other markets
  • Leading, managing and directing creative projects with freelancers and agencies
  • Overseeing campaign proposals on content (both video & social media) and advising key stakeholders in this focused area
  • Managing content quality, deliverables and timelines for creative projects
  • Reviewing work, troubleshooting and providing feedback to community teams (Social Media & Production / suppliers)
  • Technical skills :

  • Proficient in Adobe Illustrator, Photoshop & After Effects
  • Knowledgeable in Adobe Premiere (Davinci resolve is a plus)
  • Basic editing & animation skills to be able to support team with everyday video content (must show examples of this)
  • Adobe Indesign is a plus for some print applications
  • Adobe Acrobat is a plus for editing internal pdfs
  • Must understand core principles of photography & composition
  • Must understand how to light compositions, and be able to frame for video content
  • Basic understanding of film permits and video production in the region
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