Digital Marketing Specialist
Zones IT Solutions (Pvt) Ltd.
Islamabad, Islamabad, PK
3d ago
source : WHATJOBS

Zones LLC seeks a full-time position ofDigital Marketing Specialist.An experimental, nimble and growing team, the Digital Marketing Lead Nurture Specialist works within a small digital marketing team that is responsible for global online presence in an effort to promote brand awareness and lead generation via digital channels.

This role drives innovative approaches and techniques to optimize effectiveness of marketing campaigns. This role will utilize customer intent data from internal and external sources to effectively nurture leads at the middle and bottom of the marketing funnel.

RESPONSIBILITIESIdentify intent signal sources to consolidate intent data for optimized audience segmentationDevelop and execute enriched marketing campaigns that evangelize leads and move them toward consideration and decision-making phase.

Coordinate with external vendors, partners and work across internal departments and teams in collaboration with Creative, Integrated Marketing, Ecommerce, and Operations.

Set up email marketing automation within HubSpotIdentify retargeting lists for Display Advertising and paid socialExecute and Monitor retargeting ad campaigns and dynamic website experiences.

Provide performance reporting KPIs on a weekly, monthly and quarterly basis.EXPERIENCE & QUALIFICATIONS3+ years experience working in digital marketing1+ years experience with marketing automation1+ years experience managing PPC marketing initiatives in B2BGoogle Ads Certification PreferredExperience working with Account Based Marketing (ABM) PreferredSuperior problem solving, organizational, decision-making, written, oral and interpersonal skillsAbility to work as web producer to add new pages and update content using OptimizelyDeep understanding of the customer journey touchpoints across digital platforms to create a comprehensive customer viewSense of ownership and pride in your performance and its impact on company’s successExtreme attention to detailAnalytical yet creativeTeam playerGood time-management skillsGreat interpersonal and communication skillsBachelor of Arts preferred

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