Job Summary :
We are looking for PPC Manager with expertise in Paid Marketing,. Candidate will be responsible for managing various campaigns On Google Shopping, Bing Shopping, Facebook Catalog and also ensure that they are optimized to deliver the maximum ROI for the company.
Main Responsibilities :
Candidate should effectively big and manage keyword efficiency.
The candidate should know how to operate with feeds generated through websites.
Regularly manage and monitor Google Shopping Campaigns and optimize ads.
Improve ROI for PPC campaigns through proactive bid and position changes.
Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
Should have first-hand knowledge of Google Analytics.
Improve conversion and navigation paths through testing different landing pages and identifying best performers.
Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
To do a complete analysis of website along with their recommendations.
To do in-depth keyword analysis using different tools.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of paid marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Experience with Google Analytics, Google AdWords, Bing ads and Facebook Business
Functional experience with all channels of Social Media
Advanced knowledge of Microsoft Excel and PowerPoint
Strong attention to detail
Strong interpersonal skills, listening skills, and an articulate presenter
Excellent writing proficiency and content creation skills
Research and problem solving skills