JOB TITLE :
Trade Marketing Executive EVERGREEN POSITION PURPOSE OF JOB :
Plan, develop, coordinate and support Trade marketing activities in order to ensure that PMPKL's overall business objectives are achieved.
Coordinate communication to ensure proper need identification and effective project development and execution. PRINCIPAL ACCOUNTABILITIES :
Ensure proper Cycle Plan execution.
Ensuring that MRs are deploying as per the Cycle plan, maintaining planograms and following the route plan.
Keeping record of left over budget.
Get the vendor on board for BWU installation.
Ensuring proper and on-time deployment of BWUs on TK outlets.
Market verification of the work done by vendor.
Ensuring routes are aligned with the Merchandising coverage model.
Ensuring proper tagging of outlets in routes and Merchandisers' devices.
Fixing route related issues on timely basis each month and submitting routes to the respective agency i.e.
marksman with HO in loop.
and taking corrective actions on time.
Follow up on Merchandisers' KPIs such as Call efficiency and Productivity (ensuring Call Efficiency to be 98% and Productivity to be 90%).
Taking follow up on daily Merchandising related issues and coordinating with PM to resolve such issues.
16 WRs to be conducted in which visit to all areas per month are required.